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A Framework to Determine the Value of Consumer Consideration Set Information for Firm Pricing Strategies

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  • Joseph Pancras
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  • Joseph Pancras, 2010. "A Framework to Determine the Value of Consumer Consideration Set Information for Firm Pricing Strategies," Computational Economics, Springer;Society for Computational Economics, vol. 35(3), pages 269-300, March.
    • Handle: RePEc:kap:compec:v:35:y:2010:i:3:p:269-300
    DOI: 10.1007/s10614-009-9193-3
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    Cited by:

    1. Pancras, Joseph, 2011. "The nested consideration model: Investigating dynamic store consideration sets and store competition," European Journal of Operational Research, Elsevier, vol. 214(2), pages 340-347, October.
    2. Draganska, Michaela & Klapper, Daniel, 2010. "Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data," Research Papers 2063, Stanford University, Graduate School of Business.
    3. Cohen, Michael & Huang, Rui & Zhu, Chen, 2012. "The Use of Voluntary Marketing Initiatives to Improve the Nutritional Profile of Kids Cereals," Working Paper series 148344, University of Connecticut, Charles J. Zwick Center for Food and Resource Policy.

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