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Exploring the Multiple Benefits of CSR on Organizational Performance: Case of Lebanon

Author

Listed:
  • Hussin Hejase

    (Faculty of Business and Economics, American University of Science and Technology)

  • Cybelle Farha
  • Ziad Haddad
  • Bassam Hamdar
Abstract
Companies around the globe are recognizing the importance of engaging in Corporate Social Responsibility (CSR) that is crucial to their survival and growth. It is evident that when an organization integrates appropriate CSR practices in its strategy that embed the societal and environmental concerns, these practices undoubtedly bring tangible benefits to the business along with a sustainable competitive advantage. In Lebanon, there is a consistent need for the Lebanese community to live in a safe, clean and healthy environment. Companies can no longer act as isolated entities that can run separately from the society and the environment in which they operate and with which they interact, disregarding the impact of their activities on the economy, the society, and the environment; these companies are assuming and acknowledging their responsibility not only towards shareholders through profit maximization but also towards all stakeholders through enhancing the welfare of the society and adopting environmentally-based behavior. However, there exists a substantial lack of awareness of CSR among Lebanese companies. The current practices in Lebanon have suffered from the lack of responsible behavior towards the employees, the economy, the society, and the environment. Consequently, the current research addresses the urgent managers’ need to understand what CSR is and assess the multiple benefits of its programs, and how they may help and end up in a win-win situation if CSR is implemented adequately. This research is exploratory in nature and uses a survey questionnaire distributed to a convenient sample of Lebanese managers and employees working in Lebanon. The purpose is to assess the knowledge and the implementation of CSR programs at selected number of Lebanese firms. This research attempts to define the gap between the existing socio-economic and environmental problems and the responsiveness levels of Lebanese firms to such problems.

Suggested Citation

  • Hussin Hejase & Cybelle Farha & Ziad Haddad & Bassam Hamdar, 2012. "Exploring the Multiple Benefits of CSR on Organizational Performance: Case of Lebanon," Journal of Social Sciences (COES&RJ-JSS), , vol. 1(1), pages 1-23, October.
    • Handle: RePEc:jso:coejss:v:1:y:2012:i:1:p:1-23
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    References listed on IDEAS

    as
    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Gerda Barauskaite & Dalia Streimikiene, 2021. "Corporate social responsibility and financial performance of companies: The puzzle of concepts, definitions and assessment methods," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 278-287, January.
    2. Juan Carlos Matallín‐Sáez & Amparo Soler‐Domínguez & Salvador Navarro‐Montoliu & Diego Víctor de Mingo‐López, 2022. "Investor behavior and the demand for conventional and socially responsible mutual funds," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(1), pages 46-59, January.
    3. Rania B. Mostafa & Leila Hamieh, 2022. "How CSR Activities Affect Student Attitudinal and Behavioral Loyalty in the Lebanese Educational Sector?," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 13(1), pages 1-17, January.
    4. Qinghua Fu & Wafa Ghardallou & Ubaldo Comite & Irfan Siddique & Heesup Han & Juan Manuel Arjona-Fuentes & Antonio Ariza-Montes, 2022. "The Role of CSR in Promoting Energy-Specific Pro-Environmental Behavior among Hotel Employees," Sustainability, MDPI, vol. 14(11), pages 1-19, May.

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    More about this item

    Keywords

    Corporate Social Responsibility; CSR; Exploratory; Lebanon; Organizational Performance;
    All these keywords.

    JEL classification:

    • R0 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General
    • Z0 - Other Special Topics - - General

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