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Technical Note—Pricing Under the Nested Attraction Model with a Multistage Choice Structure

Author

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  • Woonghee Tim Huh

    (Sauder School of Business, University of British Columbia, Vancouver, British Columbia V6T 1Z2, Canada)

  • Hongmin Li

    (W.P. Carey School of Business, Arizona State University, Tempe, Arizona 85287)

Abstract
We develop a solution approach to the centralized pricing problem of a nested attraction model with a multistage tree structure. We identify conditions under which the optimal solution can be uniquely determined, and we characterize the optimal solution as a fixed point of a single variable. In the special case of a multistage nested logit model, we show the impact of asymmetry in price sensitivity and adjustment index (also known as the dissimilarity index) and we derive a closed-form solution when the tree structure is symmetric. Many existing results in the literature regarding the single or two-stage nested attraction model are shown to be special cases of the results we have derived. We show that the equal markup property, which holds for the single-stage logit model with symmetric price sensitivity, in general does not hold for products that do not share the same immediate parent node in the nested choice structure even when price sensitivities are the same for all products.

Suggested Citation

  • Woonghee Tim Huh & Hongmin Li, 2015. "Technical Note—Pricing Under the Nested Attraction Model with a Multistage Choice Structure," Operations Research, INFORMS, vol. 63(4), pages 840-850, August.
    • Handle: RePEc:inm:oropre:v:63:y:2015:i:4:p:840-850
    DOI: 10.1287/opre.2015.1400
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    References listed on IDEAS

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    Cited by:

    1. Rui Chen & Hai Jiang, 2020. "Capacitated assortment and price optimization under the nested logit model," Journal of Global Optimization, Springer, vol. 77(4), pages 895-918, August.
    2. Schlicher, Loe & Lurkin, Virginie, 2022. "Stable allocations for choice-based collaborative price setting," European Journal of Operational Research, Elsevier, vol. 302(3), pages 1242-1254.
    3. Hongmin Li, 2020. "Optimal Pricing Under Diffusion-Choice Models," Operations Research, INFORMS, vol. 68(1), pages 115-133, January.
    4. Qi Feng & J. George Shanthikumar & Mengying Xue, 2022. "Consumer Choice Models and Estimation: A Review and Extension," Production and Operations Management, Production and Operations Management Society, vol. 31(2), pages 847-867, February.
    5. Ruben van de Geer & Arnoud V. den Boer, 2022. "Price Optimization Under the Finite-Mixture Logit Model," Management Science, INFORMS, vol. 68(10), pages 7480-7496, October.
    6. Mika Sumida & Guillermo Gallego & Paat Rusmevichientong & Huseyin Topaloglu & James Davis, 2021. "Revenue-Utility Tradeoff in Assortment Optimization Under the Multinomial Logit Model with Totally Unimodular Constraints," Management Science, INFORMS, vol. 67(5), pages 2845-2869, May.
    7. Ruxian Wang, 2018. "When Prospect Theory Meets Consumer Choice Models: Assortment and Pricing Management with Reference Prices," Manufacturing & Service Operations Management, INFORMS, vol. 20(3), pages 583-600, July.
    8. Xiaobo Li & Hailong Sun & Chung Piaw Teo, 2022. "Convex Optimization for Bundle Size Pricing Problem," Management Science, INFORMS, vol. 68(2), pages 1095-1106, February.
    9. Hongmin Li & Scott Webster & Nicholas Mason & Karl Kempf, 2019. "Product-Line Pricing Under Discrete Mixed Multinomial Logit Demand," Service Science, INFORMS, vol. 21(1), pages 14-28, January.
    10. Hongmin Li & Scott Webster, 2017. "Optimal Pricing of Correlated Product Options Under the Paired Combinatorial Logit Model," Operations Research, INFORMS, vol. 65(5), pages 1215-1230, October.
    11. James M. Davis & Huseyin Topaloglu & David P. Williamson, 2017. "Pricing Problems Under the Nested Logit Model with a Quality Consistency Constraint," INFORMS Journal on Computing, INFORMS, vol. 29(1), pages 54-76, February.
    12. Woonghee T. Huh & Hongmin Li, 2023. "Product‐line pricing with dual objective of profit and consumer surplus," Production and Operations Management, Production and Operations Management Society, vol. 32(4), pages 1223-1242, April.
    13. Zhenzhen Yan & Karthik Natarajan & Chung Piaw Teo & Cong Cheng, 2022. "A Representative Consumer Model in Data-Driven Multiproduct Pricing Optimization," Management Science, INFORMS, vol. 68(8), pages 5798-5827, August.
    14. Tien Mai & Patrick Jaillet, 2019. "Robust Product-line Pricing under Generalized Extreme Value Models," Papers 1912.09552, arXiv.org, revised Oct 2021.

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