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The Attribute-Dynamic Attitude Model (Adam)

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  • Milan Zeleny

    (Columbia University)

Abstract
The traditional compensatory multi-attribute model persists in being inconsistent with empirical findings. It is suggested here that the model is based on a number of significant conceptual simplifications. Although the individual choice behavior is partially characterized by randomness, the model attempts to reveal the underlying deterministic rationale of the choice behavior, abstracted from random fluctuations. If such a model is conceptually false then no stochastic refinement can validate it, although some statistical tests might be improved slightly. We need a different kind of deterministic choice rationale, a new paradigm, capable of explaining and predicting those changes, intransitivities and inconsistencies of the individual choice behavior for which we currently have only a stochastic explanation. Such a methodology can then be further refined via stochastic extension. The model presented here is designed to explain and predict changes in individual choice behavior under varying conditions of choice.

Suggested Citation

  • Milan Zeleny, 1976. "The Attribute-Dynamic Attitude Model (Adam)," Management Science, INFORMS, vol. 23(1), pages 12-26, September.
    • Handle: RePEc:inm:ormnsc:v:23:y:1976:i:1:p:12-26
    DOI: 10.1287/mnsc.23.1.12
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    File URL: http://dx.doi.org/10.1287/mnsc.23.1.12
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    Cited by:

    1. José Ruiz-Meza & Julio Brito & Jairo R. Montoya-Torres, 2021. "Multi-Objective Fuzzy Tourist Trip Design Problem with Heterogeneous Preferences and Sustainable Itineraries," Sustainability, MDPI, vol. 13(17), pages 1-22, August.
    2. Brockhoff, Klaus (Ed.), 1977. "Three papers on optimal product positioning," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 51, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    3. Mehdi Alizadeh & Mir Saman Pishvaee & Hamed Jahani & Mohammad Mahdi Paydar & Ahmad Makui, 2023. "Viable healthcare supply chain network design for a pandemic," Annals of Operations Research, Springer, vol. 328(1), pages 35-73, September.
    4. Albers, Sönke & Brockhoff, Klaus, 1979. "Optimal product attributes in single choice models," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 67, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    5. Jih-Jeng Huang, 2012. "Further explanations for context effects: a perspective of ideal and reference points," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(1), pages 281-290, January.
    6. Hansen, Pierre & Jaumard, Brigitte & Meyer, Christophe & Thisse, Jacques-Francois, 1998. "New algorithms for product positioning," European Journal of Operational Research, Elsevier, vol. 104(1), pages 154-174, January.

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