Biases in Valuation vs. Usage of Innovative Product Features
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DOI: 10.1287/mksc.1080.0367
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- Guhl, Daniel & Klapper, Daniel & Massner, Katharina & Spann, Martin & Stich, Lucas & Yegoryan, Narine, 2017. "Behavioral Biases in Marketing," Rationality and Competition Discussion Paper Series 51, CRC TRR 190 Rationality and Competition.
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Keywords
new product adoption; judgment under uncertainty; hyperbolic discounting; optimism bias; projection bias; option theory;All these keywords.
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