[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/a/ids/ijbglo/v13y2014i2p173-196.html
   My bibliography  Save this article

The impact of eco-fashion strategies on male shoppers' perceptions of brand image and loyalty

Author

Listed:
  • Daniella Ryding
  • Anna Navrozidou
  • Robin Carey
Abstract
Consumers are now more informed about the negative impacts created by the fashion industry on the environment and society. Few studies however, have examined the impact of eco-fashion initiatives on male shoppers' perceptions of the brand in a fast fashion context. This research therefore explores the ethical awareness in male shoppers on the high street and second, the extent to which retailer's sustainable strategies impacts on brand image and loyalty. An online survey was launched with 200 male consumers from three different age groups. The results from the survey revealed that men are highly aware of social negligence and unethical practices within the industry and are willing to support sustainable strategies adopted by retailers. The findings also show that positive perceptions of the brand are formed when fashion retailers engage with sustainable initiatives. However, there is no evidence to suggest men would stay loyal to a retailer with eco-fashion ranges.

Suggested Citation

  • Daniella Ryding & Anna Navrozidou & Robin Carey, 2014. "The impact of eco-fashion strategies on male shoppers' perceptions of brand image and loyalty," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 13(2), pages 173-196.
    • Handle: RePEc:ids:ijbglo:v:13:y:2014:i:2:p:173-196
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=64133
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Shuai Yang & Yiping Song & Siliang Tong, 2017. "Sustainable Retailing in the Fashion Industry: A Systematic Literature Review," Sustainability, MDPI, vol. 9(7), pages 1-19, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbglo:v:13:y:2014:i:2:p:173-196. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=245 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.