[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i6p1567-d214026.html
   My bibliography  Save this article

Understanding the Impact of Environmental Education on Tourists’ Future Visit Intentions to Leisure Farms in Mountain Regions

Author

Listed:
  • Winitra Leelapattana

    (School of Tourism Development, Maejo University, Sansai, Chiang Mai 50290, Thailand)

  • Shih-Yun Hsu

    (Department of Leisure and Recreation Management, Asia University, Taichung 41354, Taiwan)

  • Weerapon Thongma

    (School of Tourism Development, Maejo University, Sansai, Chiang Mai 50290, Thailand)

  • Chun Chen

    (Department of Tourism, Changzhou Institute of Industry Technology, Changzhou 213164, China)

  • Fu-Mei Chiang

    (School of Tourism Development, Maejo University, Sansai, Chiang Mai 50290, Thailand)

Abstract
The research problem of this study is to understand whether people with higher level of EE are more likely to choose farm stays for their vacation. The main aim of this study is to investigate the causal relationship between an individual’s environmental education (EE) and their theory of planned behavior (TPB) decision-making process that leads to future visit intention. A convenient sampling method was used to survey visitors of Toucheng Leisure Farm in the mountain region of Taiwan; and a total of 600 responses were collected. Structural equation modeling (SEM) was used to analyze the data. The results showed that five of the six hypotheses were supported. This finding suggests that environmental education makes an individual more pro-environmental and susceptible to the social norms about environmental protection. Environmental education, however, does not affect the inconvenience or extra cost incurred by purchasing green products.

Suggested Citation

  • Winitra Leelapattana & Shih-Yun Hsu & Weerapon Thongma & Chun Chen & Fu-Mei Chiang, 2019. "Understanding the Impact of Environmental Education on Tourists’ Future Visit Intentions to Leisure Farms in Mountain Regions," Sustainability, MDPI, vol. 11(6), pages 1-13, March.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:6:p:1567-:d:214026
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/6/1567/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/6/1567/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rid, Wolfgang & Ezeuduji, Ikechukwu O. & Pröbstl-Haider, Ulrike, 2014. "Segmentation by motivation for rural tourism activities in The Gambia," Tourism Management, Elsevier, vol. 40(C), pages 102-116.
    2. Roe, Brian & Teisl, Mario F. & Levy, Alan & Russell, Matthew, 2001. "US consumers' willingness to pay for green electricity," Energy Policy, Elsevier, vol. 29(11), pages 917-925, September.
    3. Kuminoff, Nicolai V. & Zhang, Congwen & Rudi, Jeta, 2010. "Are Travelers Willing to Pay a Premium to Stay at a “Green” Hotel? Evidence from an Internal Meta-Analysis of Hedonic Price Premia," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 39(3), pages 1-17, October.
    4. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    5. Rennings, Klaus, 2000. "Redefining innovation -- eco-innovation research and the contribution from ecological economics," Ecological Economics, Elsevier, vol. 32(2), pages 319-332, February.
    6. Vassiliadis, Chris A. & Priporas, Constantinos-Vasilios & Andronikidis, Andreas, 2013. "An analysis of visitor behaviour using time blocks: A study of ski destinations in Greece," Tourism Management, Elsevier, vol. 34(C), pages 61-70.
    7. Han, Heesup & Hsu, Li-Tzang (Jane) & Sheu, Chwen, 2010. "Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities," Tourism Management, Elsevier, vol. 31(3), pages 325-334.
    8. Su-Lan Pan & Ju Chou & Alastair M. Morrison & Wen-Shiung Huang & Meng-Chen Lin, 2018. "Will the Future Be Greener? The Environmental Behavioral Intentions of University Tourism Students," Sustainability, MDPI, vol. 10(3), pages 1-17, February.
    9. Han, Heesup, 2015. "Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior," Tourism Management, Elsevier, vol. 47(C), pages 164-177.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hongyun Si & Jian-gang Shi & Daizhong Tang & Shiping Wen & Wei Miao & Kaifeng Duan, 2019. "Application of the Theory of Planned Behavior in Environmental Science: A Comprehensive Bibliometric Analysis," IJERPH, MDPI, vol. 16(15), pages 1-26, August.
    2. Ana Ispas & Elena Nicoleta Untaru & Adina Nicoleta Candrea, 2019. "Environmental Management Practices within Agritourism Boarding Houses in Romania: A Qualitative Study Among Managers," Sustainability, MDPI, vol. 11(14), pages 1-25, July.
    3. Samah Ibnou-Laaroussi & Husam Rjoub & Wing-Keung Wong, 2020. "Sustainability of Green Tourism among International Tourists and Its Influence on the Achievement of Green Environment: Evidence from North Cyprus," Sustainability, MDPI, vol. 12(14), pages 1-24, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
    2. Dionysis Skarmeas & Constantinos N. Leonidou & Charalampos Saridakis & Giuseppe Musarra, 2020. "Pathways to Civic Engagement with Big Social Issues: An Integrated Approach," Journal of Business Ethics, Springer, vol. 164(2), pages 261-285, June.
    3. Bianchi, Constanza & Milberg, Sandra & Cúneo, Andres, 2017. "Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile," Tourism Management, Elsevier, vol. 59(C), pages 312-324.
    4. Lin, Li-Pin (Lynn) & Yu, Chia-Yuan & Chang, Fu-Chen, 2018. "Determinants of CSER practices for reducing greenhouse gas emissions: From the perspectives of administrative managers in tour operators," Tourism Management, Elsevier, vol. 64(C), pages 1-12.
    5. Yuangang Zhang & Lijuan Wang, 2019. "Influence of Sustainable Development by Tourists’ Place Emotion: Analysis of the Multiply Mediating Effect of Attitude," Sustainability, MDPI, vol. 11(5), pages 1-15, March.
    6. Mohd Azhar & Sehar Nafees & Sujood & Sheeba Hamid, 2023. "Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB)," Future Business Journal, Springer, vol. 9(1), pages 1-17, December.
    7. Samah Ibnou-Laaroussi & Husam Rjoub & Wing-Keung Wong, 2020. "Sustainability of Green Tourism among International Tourists and Its Influence on the Achievement of Green Environment: Evidence from North Cyprus," Sustainability, MDPI, vol. 12(14), pages 1-24, July.
    8. Jinsoo Hwang & Insin Kim & Muhammad Awais Gulzar, 2020. "Understanding the Eco-Friendly Role of Drone Food Delivery Services: Deepening the Theory of Planned Behavior," Sustainability, MDPI, vol. 12(4), pages 1-12, February.
    9. Jing Li & Chia-Chien Hsu & Ching-Torng Lin, 2019. "Leisure Participation Behavior and Psychological Well-Being of Elderly Adults: An Empirical Study of Tai Chi Chuan in China," IJERPH, MDPI, vol. 16(18), pages 1-19, September.
    10. Arun T. M. & Puneet Kaur & Stefano Bresciani & Amandeep Dhir, 2021. "What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2637-2655, July.
    11. Saeed Pahlevan Sharif & Paolo Mura, 2019. "Narratives on Facebook: the impact of user-generated content on visiting attitudes, visiting intention and perceptions of destination risk," Information Technology & Tourism, Springer, vol. 21(2), pages 139-163, June.
    12. Patel, Jayesh D. & Trivedi, Rohit H. & Yagnik, Arpan, 2020. "Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    13. Heesup Han & Amr Al-Ansi & Bee-Lia Chua & Beenish Tariq & Aleksandar Radic & Su-hyun Park, 2020. "The Post-Coronavirus World in the International Tourism Industry: Application of the Theory of Planned Behavior to Safer Destination Choices in the Case of US Outbound Tourism," IJERPH, MDPI, vol. 17(18), pages 1-15, September.
    14. Abdullah Al-Swidi & Redhwan Mohammed Saleh, 2021. "How green our future would be? An investigation of the determinants of green purchasing behavior of young citizens in a developing Country," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 13436-13468, September.
    15. Perri, Cecilia & Giglio, Carlo & Corvello, Vincenzo, 2020. "Smart users for smart technologies: Investigating the intention to adopt smart energy consumption behaviors," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    16. Maria-Ana Georgescu & Emilia Herman, 2020. "Are Young People Ready to Have a Pro-Environmental Sustainable Behaviour as Tourists? An Investigation of Towel Reuse Intention," Sustainability, MDPI, vol. 12(22), pages 1-20, November.
    17. Sheng-Hsiung Chang & Ching-Hsien Chou, 2018. "Consumer Intention toward Bringing Your Own Shopping Bags in Taiwan: An Application of Ethics Perspective and Theory of Planned Behavior," Sustainability, MDPI, vol. 10(6), pages 1-14, May.
    18. Pei Ling Sung & Teng Yuan Hsiao & Leo Huang & Alastair M. Morrison, 2021. "The influence of green trust on travel agency intentions to promote low‐carbon tours for the purpose of sustainable development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(4), pages 1185-1199, July.
    19. Li-Min Chuang & Pi-Ching Chen & Yen-Yu Chen, 2018. "The Determinant Factors of Travelers’ Choices for Pro-Environment Behavioral Intention-Integration Theory of Planned Behavior, Unified Theory of Acceptance, and Use of Technology 2 and Sustainability ," Sustainability, MDPI, vol. 10(6), pages 1-26, June.
    20. Aleksandar Grubor & Nikola Milicevic & Nenad Djokic, 2019. "Social-Psychological Determinants of Serbian Tourists’ Choice of Green Rural Hotels," Sustainability, MDPI, vol. 11(23), pages 1-13, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:6:p:1567-:d:214026. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.