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Psychosocial Traits Characterizing EV Adopters’ Profiles: The Case of Tenerife (Canary Islands)

Author

Listed:
  • Maria Gracia Rodríguez-Brito

    (Departamento de Economía, Contabilidad y Finanzas, Universidad de La Laguna, 38200 Santa Cruz de Tenerife, Spain)

  • Alfredo J. Ramírez-Díaz

    (Departamento de Economía, Contabilidad y Finanzas, Centro de Estudios de Desigualdad Social y Gobernanza (CEDESOG), Universidad de La Laguna, 38200 Santa Cruz de Tenerife, Spain)

  • Francisco J. Ramos-Real

    (Departamento de Economía, Contabilidad y Finanzas, Instituto Universitario de Ciencias Políticas y Sociales and Centro de Estudios de Desigualdad Social y Gobernanza (CEDESOG), Universidad de La Laguna, 38200 Santa Cruz de Tenerife, Spain)

  • Yannick Perez

    (RITM, Faculté Jean Monnet, Université Paris-Sud, 54 Boulevard Desgranges, 92330 Sceaux, France
    LGI, CentraleSupélec, 92290 Châtenay-Malabry, France
    Vedecom Institute, 78000 Versailles, France)

Abstract
The aim of this paper is to analyze Rogers-system categories of electric vehicle adopters in Tenerife (Canary Islands) to highlight the psychological factors defining each category. The paper runs a model to calculate willingness to change and willingness to pay for an electric vehicle following the contingent valuation methodology. A survey performed in Tenerife Island collected data from 444 private cars drivers. The survey contained a set of questions on psychological and car-features issues, as well as other items querying the socioeconomic factors and mobility characteristics of the drivers. This paper brings key contributions to the literature. First, it uses two theoretical frameworks to define the categories of innovators from a psychosocial standpoint. Second, the results will usefully inform both policymakers and automaker marketing departments on specific actions to accelerate the uptake of electric vehicles. Our results confirm that electric vehicle adopter categories are similar in proportion and characteristics to those of Rogers’ diffusion of innovation theory, and can be collapsed into two macro-groups of adopters distributed in a 50%–50% split in our sample, i.e., the earlier adopters and the later adopters.

Suggested Citation

  • Maria Gracia Rodríguez-Brito & Alfredo J. Ramírez-Díaz & Francisco J. Ramos-Real & Yannick Perez, 2018. "Psychosocial Traits Characterizing EV Adopters’ Profiles: The Case of Tenerife (Canary Islands)," Sustainability, MDPI, vol. 10(6), pages 1-26, June.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:6:p:2053-:d:152958
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    References listed on IDEAS

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    Cited by:

    1. Welsch, Heinz, 2022. "Do social norms trump rational choice in voluntary climate change mitigation? Multi-country evidence of social tipping points," Ecological Economics, Elsevier, vol. 200(C).
    2. Chandra, Minal, 2022. "Investigating the impact of policies, socio-demography and national commitments on electric-vehicle demand: Cross-country study," Journal of Transport Geography, Elsevier, vol. 103(C).
    3. Alfredo J. Ramírez-Díaz & Francisco J. Ramos-Real & María Gracia Rodríguez-Brito & María Carolina Rodríguez-Donate & Andrés Lorente de las Casas, 2022. "Determining Factors of Consumers’ Choice of Sport Utility Vehicles in an Isolated Energy System: How Can We Contribute to the Decarbonization of the Economy?," Energies, MDPI, vol. 15(17), pages 1-21, September.
    4. Elena Higueras-Castillo & Sebastian Molinillo & J. Andres Coca-Stefaniak & Francisco Liébana-Cabanillas, 2019. "Perceived Value and Customer Adoption of Electric and Hybrid Vehicles," Sustainability, MDPI, vol. 11(18), pages 1-15, September.
    5. Elena Higueras-Castillo & Sebastian Molinillo & J. Andres Coca-Stefaniak & Francisco Liébana-Cabanillas, 2020. "Potential Early Adopters of Hybrid and Electric Vehicles in Spain—Towards a Customer Profile," Sustainability, MDPI, vol. 12(11), pages 1-18, May.

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    More about this item

    Keywords

    psychosocial traits; electric vehicles; early adopters; island regions; contingent valuation; willingness to pay;
    All these keywords.

    JEL classification:

    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
    • Q0 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General
    • Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation
    • Q3 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products

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