[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/a/exp/bsness/v7y2019i2p179-203.html
   My bibliography  Save this article

The Heuristics of Entrepreneurs

Author

Listed:
  • Andrea MAKINGS

    (Wits Business School, University of the Witwatersrand, South Africa)

  • Brian BARNARD

    (Wits Business School, University of the Witwatersrand, South Africa)

Abstract
The study considered and investigated the heuristics of entrepreneurs in the fields of management, strategy, innovation, marketing, sales, HR, and tactics. Overall, a very sophisticated heuristic set was surfaced. None of the areas studied can be described as under-developed. The sophistication of the heuristic set contrasts strongly with previous research on entrepreneurs’ heuristics. Entrepreneurs did not always and initially acknowledge their use of heuristics. It equally implies entrepreneurs may not be actively developing their thinking at all times. Although impressive, comprehensive, and original, the heuristics set may not truly be that distinct from the typical heuristics set of business leaders. Entrepreneurs differ in terms of the level of maturity or comprehensiveness they have reached in terms of the heuristics they consider and use. Entrepreneurs demonstrate natural proficiency and deficiency in terms of heuristics pertaining to areas they excel in and struggle with, respectively. Entrepreneurs may develop heuristics through experience. Education impacts the development of heuristics. Some entrepreneurs make up for the areas in which they lack, by seeking help, assistance, expertise, etc. Entrepreneurs may also pick up and learn heuristics from others.

Suggested Citation

  • Andrea MAKINGS & Brian BARNARD, 2019. "The Heuristics of Entrepreneurs," Expert Journal of Business and Management, Sprint Investify, vol. 7(2), pages 179-203.
    • Handle: RePEc:exp:bsness:v:7:y:2019:i:2:p:179-203
    as

    Download full text from publisher

    File URL: http://business.expertjournals.com/ark:/16759/EJBM_711makings179-203.pdf
    Download Restriction: no
    File URL: http://business.expertjournals.com/23446781-711
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Roch, Sylvia G. & Lane, John A. S. & Samuelson, Charles D. & Allison, Scott T. & Dent, Jennifer L., 2000. "Cognitive Load and the Equality Heuristic: A Two-Stage Model of Resource Overconsumption in Small Groups," Organizational Behavior and Human Decision Processes, Elsevier, vol. 83(2), pages 185-212, November.
    2. Kalle Lyytinen & Lars Mathiassen & Janne Ropponen, 1998. "Attention Shaping and Software Risk—A Categorical Analysis of Four Classical Risk Management Approaches," Information Systems Research, INFORMS, vol. 9(3), pages 233-255, September.
    3. Daria Dzyabura & John R. Hauser, 2011. "Active Machine Learning for Consideration Heuristics," Marketing Science, INFORMS, vol. 30(5), pages 801-819, September.
    4. P. V. (Sundar) Balakrishnan & Varghese S. Jacob, 1996. "Genetic Algorithms for Product Design," Management Science, INFORMS, vol. 42(8), pages 1105-1117, August.
    5. David G. Sirmon & Michael A. Hitt, 2003. "Managing Resources: Linking Unique Resources, Management, and Wealth Creation in Family Firms," Entrepreneurship Theory and Practice, , vol. 27(4), pages 339-358, October.
    6. Hauser, John R., 2014. "Consideration-set heuristics," Journal of Business Research, Elsevier, vol. 67(8), pages 1688-1699.
    7. Reed, Michael R. & Robbins, Lynn W., 1985. "The Relationship Between Managerial Heuristics and Economics in Pricing Retail Meats," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 17(2), pages 87-96, December.
    8. Donald F. Kuratko & David B. Audretsch, 2009. "Strategic Entrepreneurship: Exploring Different Perspectives of an Emerging Concept," Entrepreneurship Theory and Practice, , vol. 33(1), pages 1-17, January.
    9. Busenitz, Lowell W. & Barney, Jay B., 1997. "Differences between entrepreneurs and managers in large organizations: Biases and heuristics in strategic decision-making," Journal of Business Venturing, Elsevier, vol. 12(1), pages 9-30, January.
    10. repec:cup:judgdm:v:6:y:2011:i:5:p:396-408 is not listed on IDEAS
    11. Manimala, Mathew J., 1992. "Entrepreneurial heuristics: A comparison between high PL (pioneering-innovative) and low PI ventures," Journal of Business Venturing, Elsevier, vol. 7(6), pages 477-504, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jan Lampe & Priscilla Sarai Kraft & Andreas Bausch, 2020. "Mapping the Field of Research on Entrepreneurial Organizations (1937–2016): A Bibliometric Analysis and Research Agenda," Entrepreneurship Theory and Practice, , vol. 44(4), pages 784-816, July.
    2. T. K. Das & Bing-Sheng Teng, 1998. "Time and Entrepreneurial Risk Behavior," Entrepreneurship Theory and Practice, , vol. 22(2), pages 69-88, January.
    3. Guercini, Simone & Milanesi, Matilde, 2020. "Heuristics in international business: A systematic literature review and directions for future research," Journal of International Management, Elsevier, vol. 26(4).
    4. Erik Lundmark & Anna Krzeminska & Dean A. Shepherd, 2019. "Images of Entrepreneurship: Exploring Root Metaphors and Expanding Upon Them," Entrepreneurship Theory and Practice, , vol. 43(1), pages 138-170, January.
    5. Daniel R Clark & Dan Li & Dean A Shepherd, 2018. "Country familiarity in the initial stage of foreign market selection," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(4), pages 442-472, May.
    6. Rodney C. Shrader & Mark Simon & Steven Stanton, 2021. "Financial forecasting and risky decisions: an experimental study grounded in Prospect theory," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1827-1841, December.
    7. Loock, Moritz & Hinnen, Gieri, 2015. "Heuristics in organizations: A review and a research agenda," Journal of Business Research, Elsevier, vol. 68(9), pages 2027-2036.
    8. Jahangir Yadollahi Farsi & Pouria Nouri & Abdollah Ahmadi Kafeshani, 2015. "Exploring the Interconnections between Sense making, Heuristics and Biases in the Field of Entrepreneurship," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 6(2), pages 121-128.
    9. Adetoun Adedotun Amubode & Hassanat Motunrayo Rauf-Lawal & Boiso Maria Owodiong-Idemeko, 2016. "Attitude of Couples and Marrigeable Singles in Establishing Joint Fashion Business," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 6(1), pages 192-205, March.
    10. Simone Guercini, 2019. "Heuristics as tales from the field: the problem of scope," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 18(2), pages 191-205, December.
    11. Louise Lindbjerg & Theodor Vladasel, 2021. "Hiring Entrepreneurs for Innovation," Working Papers 1309, Barcelona School of Economics.
    12. Dubard Barbosa, Saulo & Fayolle, Alain & Smith, Brett R., 2019. "Biased and overconfident, unbiased but going for it: How framing and anchoring affect the decision to start a new venture," Journal of Business Venturing, Elsevier, vol. 34(3), pages 528-557.
    13. Mingyu Joo & Michael L. Thompson & Greg M. Allenby6, 2019. "Optimal Product Design by Sequential Experiments in High Dimensions," Management Science, INFORMS, vol. 65(7), pages 3235-3254, July.
    14. Matthew J. Mazzei & David J. Ketchen & Christopher L. Shook, 2017. "Understanding strategic entrepreneurship: a “theoretical toolbox” approach," International Entrepreneurship and Management Journal, Springer, vol. 13(2), pages 631-663, June.
    15. Hanna Rydehell & Anders Isaksson & Hans Löfsten, 2019. "Effects Of Internal And External Resource Dimensions On The Business Performance Of New Technology-Based Firms," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(01), pages 1-29, January.
    16. Phan, Phillip H. & Wright, Mike & Ucbasaran, Deniz & Tan, Wee-Liang, 2009. "Corporate entrepreneurship: Current research and future directions," Journal of Business Venturing, Elsevier, vol. 24(3), pages 197-205, May.
    17. Kambiz Talebi & Pouria Nouri & Abdolah Ahmadi Kafeshani, 2014. "Identifying the main Individual Factors Influencing Entrepreneurial Decision making Biases: A Qualitative Content Analysis Approach," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(8), pages 1-11, August.
    18. Rosales-Tristancho, Abel & Brey, Raúl & Carazo, Ana F. & Brey, J. Javier, 2022. "Analysis of the barriers to the adoption of zero-emission vehicles in Spain," Transportation Research Part A: Policy and Practice, Elsevier, vol. 158(C), pages 19-43.
    19. Heinrichs, Simon & Walter, Sascha, 2013. "Who Becomes an Entrepreneur? A 30-Years-Review of Individual-Level Research and an Agenda for Future Research," EconStor Preprints 68590, ZBW - Leibniz Information Centre for Economics.
    20. Pollack, Jeffrey M. & Cardon, Melissa S. & Rutherford, Matthew W. & Ruggs, Enrica N. & Balachandra, Lakshmi & Baron, Robert A., 2023. "Rationality in the entrepreneurship process: Is being rational actually rational? Introduction to the special issue," Journal of Business Venturing, Elsevier, vol. 38(3).

    More about this item

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:exp:bsness:v:7:y:2019:i:2:p:179-203. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alin Opreana (email available below). General contact details of provider: https://business.expertjournals.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.