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More friends than foes? The impact of automobility-as-a-service on the incumbent automotive industry

Author

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  • Wells, Peter
  • Wang, Xiaobei
  • Wang, Liqiao
  • Liu, Haokun
  • Orsato, Renato
Abstract
This paper examines the scope for network platform business models offering ‘automobility-as-a-service’ to disrupt the existing automotive market and industry. The paper uses three examples (Getaround, BlaBlaCar and Uber) to illustrate distinct versions of the network platform business model concept. Despite expectations that automobility-as-a-service, enabled by digital platforms, may erode the market for new cars and the existing model of individual car ownership, the paper argues that it is not necessarily disruptive to the incumbent automotive companies. Rather, network platform business models via automobility-as-a-service are argued to be one mechanism by which the primacy of the car may be retained. In turn this has important implications for the durability of the automotive industry, and of the unsustainable aspects of platform business models.

Suggested Citation

  • Wells, Peter & Wang, Xiaobei & Wang, Liqiao & Liu, Haokun & Orsato, Renato, 2020. "More friends than foes? The impact of automobility-as-a-service on the incumbent automotive industry," Technological Forecasting and Social Change, Elsevier, vol. 154(C).
    • Handle: RePEc:eee:tefoso:v:154:y:2020:i:c:s0040162518318213
    DOI: 10.1016/j.techfore.2020.119975
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    6. Quirós, Cipriano & Portela, Javier & Marín, Raquel, 2021. "Differentiated models in the collaborative transport economy: A mixture analysis for Blablacar and Uber," Technology in Society, Elsevier, vol. 67(C).
    7. Plantec, Quentin & Deval, Marie-Alix & Hooge, Sophie & Weil, Benoit, 2023. "Big data as an exploration trigger or problem-solving patch: Design and integration of AI-embedded systems in the automotive industry," Technovation, Elsevier, vol. 124(C).
    8. Llopis-Albert, Carlos & Rubio, Francisco & Valero, Francisco, 2021. "Impact of digital transformation on the automotive industry," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
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