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Falsifying laboratory results through field tests: A time-series methodology and some results

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  • Batra, Rajeev
  • Vanhonacker, Wilfried R.
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  • Batra, Rajeev & Vanhonacker, Wilfried R., 1988. "Falsifying laboratory results through field tests: A time-series methodology and some results," Journal of Business Research, Elsevier, vol. 16(4), pages 281-300, June.
  • Handle: RePEc:eee:jbrese:v:16:y:1988:i:4:p:281-300
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    Cited by:

    1. Takada, Hirokazu & Bass, Frank M., 1998. "Multiple Time Series Analysis of Competitive Marketing Behavior," Journal of Business Research, Elsevier, vol. 43(2), pages 97-107, October.
    2. Dominique M. Hanssens & Koen H. Pauwels & Shuba Srinivasan & Marc Vanhuele & Gokhan Yildirim, 2014. "Consumer Attitude Metrics for Guiding Marketing Mix Decisions," Marketing Science, INFORMS, vol. 33(4), pages 534-550, July.

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