Challenges at the marketing–operations interface in omni-channel retail environments
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DOI: 10.1016/j.jbusres.2019.11.034
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Cited by:
- Watanabe, Chihiro & Akhtar, Waleed & Tou, Yuji & Neittaanmäki, Pekka, 2021. "Amazon's New Supra-Omnichannel: Realizing Growing Seamless Switching for Apparel During COVID-19," Technology in Society, Elsevier, vol. 66(C).
- Chang, Victor & Doan, Le Minh Thao & Ariel Xu, Qianwen & Hall, Karl & Anna Wang, Yuanyuan & Mustafa Kamal, Muhammad, 2023. "Digitalization in omnichannel healthcare supply chain businesses: The role of smart wearable devices," Journal of Business Research, Elsevier, vol. 156(C).
- Cocco, Helen & Demoulin, Nathalie T.M., 2022.
"Designing a seamless shopping journey through omnichannel retailer integration,"
Journal of Business Research, Elsevier, vol. 150(C), pages 461-475.
- Helen Cocco & Nathalie Demoulin, 2022. "Designing a seamless shopping journey through omnichannel retailer integration," Post-Print hal-03977218, HAL.
- Hu, Bo & Zhou, P. & Zhang, L.P., 2022. "A digital business model for accelerating distributed renewable energy expansion in rural China," Applied Energy, Elsevier, vol. 316(C).
- Reimer, Thomas, 2023. "Environmental factors to maximize social media engagement: A comprehensive framework," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- Vyt, Dany & Jara, Magali & Mevel, Olivier & Morvan, Thierry & Morvan, Nélida, 2022. "The impact of convenience in a click and collect retail setting: A consumer-based approach," International Journal of Production Economics, Elsevier, vol. 248(C).
- Dany Vyt & Magali Jara & Olivier Mevel & Thierry Morvan & Nélida Morvan, 2022. "The impact of convenience in a click and collect retail setting: A consumer-based approach," Post-Print halshs-03624658, HAL.
- Elisa Martina Martinelli & Annalisa Tunisini, 2024. "Digitalization in Italian SMEs: the transformation of marketing channels," Italian Journal of Marketing, Springer, vol. 2024(4), pages 445-474, December.
- Overstreet, Robert E. & Morgan, Tyler R. & Laczniak, Russell N. & Daugherty, Patricia J., 2022. "Stemming the tide of increasing retail returns: Implications of targeted returns policies," Journal of Business Research, Elsevier, vol. 151(C), pages 551-562.
- Hübner, Alexander & Hense, Jonas & Dethlefs, Christian, 2022. "The revival of retail stores via omnichannel operations: A literature review and research framework," European Journal of Operational Research, Elsevier, vol. 302(3), pages 799-818.
- Chang, Ya Ping & Li, Jingwen, 2022. "Seamless experience in the context of omnichannel shopping: scale development and empirical validation," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
- Tagashira, Takumi, 2022. "Information effects of warehouse automation on sales in omnichannel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
- Xiaoxia Chen & Xiaofeng Su & Zhongbin Li & Jingjing Wu & Manhua Zheng & Anxin Xu, 2022. "RETRACTED ARTICLE: The impact of omni-channel collaborative marketing on customer loyalty to fresh retailers: the mediating effect of the omni-channel shopping experience," Operations Management Research, Springer, vol. 15(3), pages 983-997, December.
- Patel, Pankaj C. & Oghazi, Pejvak & Arunachalam, S., 2023. "Does consumer privacy act influence firm performance in the retail industry? Evidence from a US state-level law change," Journal of Business Research, Elsevier, vol. 162(C).
- Goedhart, Joost & Haijema, René & Akkerman, Renzo & de Leeuw, Sander, 2023. "Replenishment and fulfilment decisions for stores in an omni-channel retail network," European Journal of Operational Research, Elsevier, vol. 311(3), pages 1009-1022.
- Duong, Quang Huy & Zhou, Li & Meng, Meng & Nguyen, Truong Van & Ieromonachou, Petros & Nguyen, Duy Tiep, 2022. "Understanding product returns: A systematic literature review using machine learning and bibliometric analysis," International Journal of Production Economics, Elsevier, vol. 243(C).
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Keywords
Marketing–operations interface; Customer journey; Product flow; Omni-channel; Digital business models; Assortment planning; Inventory control; Distribution; Delivery; Product returns;All these keywords.
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