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Cross-linguistic validation of a unidimensional scale for cosmopolitanism

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  • Cleveland, Mark
  • Laroche, Michel
  • Takahashi, Ikuo
  • Erdoğan, Seçil
Abstract
Consumers' positive dispositions relating to foreign countries, cultures, and products are an important yet under-researched topic, compared against the volume of research on consumers' negative dispositions towards the same. Cosmopolitanism, conceptualized as a general dispositional orientation reflecting an affinity for cultural diversity and the proclivity to master it, garners increasing attention as a variable for international market segmentation. Empirical studies on cosmopolitanism are scarce, principally due to the absence of scale demonstrating sufficient cross-cultural validity across languages. This research reports on such a validation, across four countries and five languages. Psychometric evaluations entailed a number of techniques, including multigroup confirmatory factor analysis. The results largely confirm the cross-lingual applicability of the cosmopolitanism scale.

Suggested Citation

  • Cleveland, Mark & Laroche, Michel & Takahashi, Ikuo & Erdoğan, Seçil, 2014. "Cross-linguistic validation of a unidimensional scale for cosmopolitanism," Journal of Business Research, Elsevier, vol. 67(3), pages 268-277.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:3:p:268-277
    DOI: 10.1016/j.jbusres.2013.05.013
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    References listed on IDEAS

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    Cited by:

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    5. Henkens, C.J.I.M. & Kalmijn, Matthijs & van Dalen, Hendrik Peter & Savas, Esma Betul & Spaan, Juul, 2022. "A Survey of Dutch Retirement Migrants Abroad: Codebook Version 1.0," Other publications TiSEM 0e808677-dd7d-4fd9-a8ac-b, Tilburg University, School of Economics and Management.
    6. Serrano-Arcos, Mª Mar & Sánchez-Fernández, Raquel & Pérez-Mesa, Juan Carlos & Riefler, Petra, 2022. "A Review of Consumer Affinity Research: Recent Advances and Future Directions," MPRA Paper 119881, University Library of Munich, Germany.
    7. Fastoso, Fernando & González-Jiménez, Héctor, 2020. "Materialism, cosmopolitanism, and emotional brand attachment: The roles of ideal self-congruity and perceived brand globalness," Journal of Business Research, Elsevier, vol. 121(C), pages 429-437.
    8. Li, Rong & Laroche, Michel & Richard, Marie-Odile & Cui, Xinyu, 2022. "More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    9. Bartsch, Fabian & Diamantopoulos, Adamantios & Paparoidamis, Nicholas G. & Chumpitaz, Ruben, 2016. "Global brand ownership: The mediating roles of consumer attitudes and brand identification," Journal of Business Research, Elsevier, vol. 69(9), pages 3629-3635.
    10. Subhadip Roy & Abhijit Guha & Abhijit Biswas & Dhruv Grewal, 2019. "Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(3), pages 295-317, April.
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