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Is small business better than big business for marketing managers?

Author

Listed:
  • Singhapakdi, Anusorn
  • Sirgy, M. Joseph
  • Lee, Dong-Jin
Abstract
This survey of marketing managers compares small business firms with large ones in relation to explicit and implicit ethics institutionalization, quality of work life (QWL), job satisfaction, esprit de corps, and organizational commitment. The results reveal that large firms tend to have a higher degree of explicit ethics institutionalization than smaller firms but not in relation to implicit ethics institutionalization. The results also reveal that marketing managers in small firms report higher levels of job satisfaction, esprit de corps, and organizational commitment compared to marketing managers in large firms. The study findings also show that marketing managers in small firms report higher levels of overall QWL, particularly higher-order QWL than managers in large firms.

Suggested Citation

  • Singhapakdi, Anusorn & Sirgy, M. Joseph & Lee, Dong-Jin, 2010. "Is small business better than big business for marketing managers?," Journal of Business Research, Elsevier, vol. 63(4), pages 418-423, April.
    • Handle: RePEc:eee:jbrese:v:63:y:2010:i:4:p:418-423
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    References listed on IDEAS

    as
    1. Singhapakdi, Anusorn, 1999. "Perceived Importance of Ethics and Ethical Decisions in Marketing," Journal of Business Research, Elsevier, vol. 45(1), pages 89-99, May.
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    3. Nalan Yetim & Unsal Yetim, 2006. "The Cultural Orientations of Entrepreneurs and Employees’ Job Satisfaction: The Turkish Small and Medium Sized Enterprises (SMEs) Case," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 77(2), pages 257-286, June.
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    8. Homburg, Christian & Stock, Ruth, 2004. "The Link Between Sales People’s Job Satisfaction and Customer Satisfaction in a Business-to-Business Context: A Dyadic Analysis," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 35550, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    9. Homburg, Christian & Stock, Ruth, 2004. "The Link between Sales People’s Job Satisfaction and Customer Satisfaction in a Business-to-Business Context: A Dyadic Analysis," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 60486, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    10. M. Sirgy & David Efraty & Phillip Siegel & Dong-Jin Lee, 2001. "A New Measure of Quality of Work Life (QWL) Based on Need Satisfaction and Spillover Theories," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 55(3), pages 241-302, September.
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    Blog mentions

    As found by EconAcademics.org, the blog aggregator for Economics research:
    1. Is There Hope for Small Firms, the Have-Nots in the World of Big Data?
      by Christina Donnelly in HBR Blog Network on 2013-12-10 20:00:19

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    Cited by:

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    2. Campbell, Jeffrey M. & Park, Joohyung, 2017. "Extending the resource-based view: Effects of strategic orientation toward community on small business performance," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 302-308.
    3. Fahad Nasser F. Alarjani & Bilal Anwar & Hassan Danial Aslam & Shahid Iqbal & Arslan Ayub, 2020. "A Moderated Mediation Model of Entrepreneurial Self-Efficacy, Institutional Environment, and Entrepreneurial Orientation for SME Development," SAGE Open, , vol. 10(3), pages 21582440209, July.

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