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Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication

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  • Macdonald, Emma K.
  • Sharp, Byron M.
Abstract
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Suggested Citation

  • Macdonald, Emma K. & Sharp, Byron M., 2000. "Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication," Journal of Business Research, Elsevier, vol. 48(1), pages 5-15, April.
    • Handle: RePEc:eee:jbrese:v:48:y:2000:i:1:p:5-15
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    References listed on IDEAS

    as
    1. Hoyer, Wayne D, 1984. "An Examination of Consumer Decision Making for a Common Repeat Purchase Product," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 822-829, December.
    2. Hoyer, Wayne D & Brown, Steven P, 1990. "Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 141-148, September.
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