[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v42y1998i2p151-159.html
   My bibliography  Save this article

Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization

Author

Listed:
  • Botschen, Gunther
  • Hemetsberger, Andrea
Abstract
No abstract is available for this item.

Suggested Citation

  • Botschen, Gunther & Hemetsberger, Andrea, 1998. "Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization," Journal of Business Research, Elsevier, vol. 42(2), pages 151-159, June.
    • Handle: RePEc:eee:jbrese:v:42:y:1998:i:2:p:151-159
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(97)00116-1
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Reynolds, Thomas J. & Rochon, John P., 1991. "Means-end based advertising research: Copy testing is not strategy assessment," Journal of Business Research, Elsevier, vol. 22(2), pages 131-142, March.
    2. S Tamer Cavusgil & Shaoming Zou & G M Naidu, 1993. "Product and Promoting Adaptation in Export Ventures: An Empirical Investigation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 24(3), pages 479-506, September.
    3. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
    4. Ravi Parameswaran & Attila Yaprak, 1987. "A Cross-National Comparison of Consumer Research Measures," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 18(1), pages 35-49, March.
    5. Kahle, Lynn R & Beatty, Sharon E & Homer, Pamela, 1986. "Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(3), pages 405-409, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Profeta, Adriano & Enneking, Ulrich & Balling, Richard, 2005. "Die Bedeutung von geschützten geographischen Angaben in der Produktmarkierung," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 40, March.
    2. Voss, Roediger & Gruber, Thorsten & Szmigin, Isabelle, 2007. "Service quality in higher education: The role of student expectations," Journal of Business Research, Elsevier, vol. 60(9), pages 949-959, September.
    3. Muresan Lavinia & Costinel Dobre, 2014. "The Influence Of Country Of Origin On The Consumer And The Placebo Effect In Marketing," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 157-160, December.
    4. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    5. Antonio Iazzi & Savino Santovito, 2016. "Branded Versus Non-Branded: Differences in Consumer Preferences," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(1), pages 57-71, February.
    6. Kim, Taeyong & Hwang, Seungsoo & Kim, Minkyung, 2022. "Text analysis of online customer reviews for products in the FCB quadrants: Procedure, outcomes, and implications," Journal of Business Research, Elsevier, vol. 150(C), pages 676-689.
    7. T. Krüger & S. Hoffmann & I. Nibat & R. Mai & O. Trendel & H. Görg & W. Lasarov, 2024. "How consumer animosity drives anti-consumption: A multi-country examination of social animosity," Post-Print hal-04680681, HAL.
    8. Bolliger, Conradin, 2011. "Assessing Consumers' Cognitive, Affective and Normative Associations on Willingness-to-pay for Domestic Foods," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114259, European Association of Agricultural Economists.
    9. Krüger, Tinka & Hoffmann, Stefan & Nibat, Ipek N. & Mai, Robert & Trendel, Olivier & Görg, Holger & Lasarov, Wassili, 2024. "How consumer animosity drives anti-consumption: A multi-country examination of social animosity," Open Access Publications from Kiel Institute for the World Economy 302042, Kiel Institute for the World Economy (IfW Kiel).
    10. van Rekom, Johan & Wierenga, Berend, 2007. "On the hierarchical nature of means-end relationships in laddering data," Journal of Business Research, Elsevier, vol. 60(4), pages 401-410, April.
    11. Barrenar, Ramo & García, Teresa & Camarena, María, 2015. "An Analysis of the Decision Structure for Food Innovation on the Basis of Consumer Age," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(3), pages 1-22, September.
    12. Hyunsoo Kang & Mincheol Kang & Sora Yoon & Dongju Kim, 2014. "A consumer value analysis of mobile internet protocol television based on a means-end chain theory," Service Business, Springer;Pan-Pacific Business Association, vol. 8(4), pages 587-613, December.
    13. Chu, Junhong, 2013. "Quantifying nation equity with sales data: A structural approach," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 19-35.
    14. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
    15. Kloeckner, Heike & Langen, Nina & Hartmann, Monika, 2011. "Can COO Labeling be a Means of Pepper Differentiation: Quality Expectation and Taste Experience," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115963, European Association of Agricultural Economists.
    16. Jia-Wei Tang & Ming-Lun Chen & Tsai-Hsin Chiu, 2018. "An Exploratory Study on Local Brand Value Development for Outlying Island Agriculture: Local Food System and Actor–Network Theory Perspectives," Sustainability, MDPI, vol. 10(11), pages 1-21, November.
    17. Barrena Figueroa, Ramo & Sanchez Garcia, Mercedes, 2008. "Abstraction and Product Categories as Explanatory Variables for Food Consumption," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44460, European Association of Agricultural Economists.
    18. Pike, Steven, 2012. "Destination positioning opportunities using personal values: Elicited through the Repertory Test with Laddering Analysis," Tourism Management, Elsevier, vol. 33(1), pages 100-107.
    19. Kim, Bona & Kim, Seongseop Sam & King, Brian, 2016. "The sacred and the profane: Identifying pilgrim traveler value orientations using means-end theory," Tourism Management, Elsevier, vol. 56(C), pages 142-155.
    20. Oronzo Trio & Antonio Iazzi, 2017. "Consumers? preferences in the estate market: An explorative research on the residential product," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(3), pages 147-167.
    21. Hyeog-in Kwon & Ju-ho Kim & Moo-goong Hong & Eui-jin Park, 2020. "Upcoming Services Innovation for the Home Energy Management System in Korea," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
    22. Lee, Wai Jin (Thomas) & Cheah, Isaac & Phau, Ian & Teah, Min & Elenein, Basem Abou, 2016. "Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 78-85.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Li, Tiger & Cavusgil, S. Tamer, 1995. "A classification and assessment of research streams in International Marketing," International Business Review, Elsevier, vol. 4(3), pages 251-277, September.
    2. Katharina Petra Zeugner Roth & Adamantios Diamantopoulos & Mª Ángeles Montesinos, 2008. "Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study," Management International Review, Springer, vol. 48(5), pages 577-602, November.
    3. Jo, Myung-Soo & Nakamoto, Kent & Nelson, James E., 2003. "The shielding effects of brand image against lower quality countries-of-origin in global manufacturing," Journal of Business Research, Elsevier, vol. 56(8), pages 637-646, August.
    4. Wang, Cheng Lu & Li, Dongjin & Barnes, Bradley R. & Ahn, Jongseok, 2012. "Country image, product image and consumer purchase intention: Evidence from an emerging economy," International Business Review, Elsevier, vol. 21(6), pages 1041-1051.
    5. Roth, Katharina P. & Diamantopoulos, Adamantios, 2009. "Advancing the country image construct," Journal of Business Research, Elsevier, vol. 62(7), pages 726-740, July.
    6. Knight, Gary A. & Spreng, Richard A. & Yaprak, Attila, 2003. "Cross-national development and validation of an international business measurement scale: the COISCALE," International Business Review, Elsevier, vol. 12(5), pages 581-599, October.
    7. Golovko, Elena & Lopes-Bento, Cindy & Sofka, Wolfgang, 2022. "Marketing learning by exporting – how export-induced marketing expenditures improve firm performance," Journal of Business Research, Elsevier, vol. 150(C), pages 194-207.
    8. Sousa, Carlos M.P. & Bradley, Frank, 2008. "Antecedents of international pricing adaptation and export performance," Journal of World Business, Elsevier, vol. 43(3), pages 307-320, July.
    9. Toru Kikuchi, 2010. "A simple model of foreign brand penetration under monopolistic competition," Journal of Economics, Springer, vol. 100(3), pages 235-245, July.
    10. Yu, Julie H. & Albaum, Gerald, 2002. "Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later," Journal of Business Research, Elsevier, vol. 55(11), pages 891-899, November.
    11. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    12. Vincent Hoang & Takao Iida & Shigeru Matsumoto & Natsuki Watanabe & Clevo Wilson, 2016. "Consumer’s comparison between local and imported organic products: a hedonic analysis of the Japanese table wine market," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(3), pages 405-415, December.
    13. Nicola Bellini & Cecilia Pasquinelli, 2016. "Urban brandscape as value ecosystem: The cultural destination strategy of fashion brands," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 5-16, February.
    14. Friederike Paetz, 2016. "Persönlichkeitsmerkmale als Segmentierungsvariablen: Eine empirische Studie [Personality traits for market segmentation: An empirical study]," Schmalenbach Journal of Business Research, Springer, vol. 68(3), pages 279-306, August.
    15. Innan Sasaki & Niina Nummela & Davide Ravasi, 2021. "Managing cultural specificity and cultural embeddedness when internationalizing: Cultural strategies of Japanese craft firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(2), pages 245-281, March.
    16. Theodosiou, Marios & Leonidou, Leonidas C., 2003. "Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research," International Business Review, Elsevier, vol. 12(2), pages 141-171, April.
    17. Qi Sun & Fang Wu & Shanjun Li & Rajdeep Grewal, 2021. "Consumer Boycotts, Country of Origin, and Product Competition: Evidence from China’s Automobile Market," Management Science, INFORMS, vol. 67(9), pages 5857-5877, September.
    18. repec:spr:agfoec:v:2:y:2014:i:1:p:1-16 is not listed on IDEAS
    19. Shir-Way Siew & Michael S. Minor & Reto Felix, 2018. "The influence of perceived strength of brand origin on willingness to pay more for luxury goods," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 591-605, November.
    20. Saeed Samiee & Constantine S. Katsikeas & G. Tomas M. Hult, 2021. "The overarching role of international marketing: Relevance and centrality in research and practice," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1429-1444, October.
    21. Victoria Ann SEITZ & Olesia LUPU & Nabil RAZZOUK & Ka Man Carman CHU, 2009. "Print Advertising In The Us And Hong Kong: A Comparative Analysis," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 4, pages 125-148, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:42:y:1998:i:2:p:151-159. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.