Regulatory focus theory and the entrepreneurial process
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- Murray B. Low, 2001. "The Adolescence of Entrepreneurship Research: Specification of Purpose," Entrepreneurship Theory and Practice, , vol. 25(4), pages 17-26, July.
- Thaler, Richard, 1980. "Toward a positive theory of consumer choice," Journal of Economic Behavior & Organization, Elsevier, vol. 1(1), pages 39-60, March.
- Crowe, Ellen & Higgins, E. Tory, 1997. "Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 69(2), pages 117-132, February.
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