[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/a/eee/jobhdp/v163y2021icp132-141.html
   My bibliography  Save this article

Opting-in to prosocial incentives

Author

Listed:
  • Schwartz, Daniel
  • Keenan, Elizabeth A.
  • Imas, Alex
  • Gneezy, Ayelet
Abstract
The design of effective incentive schemes that are both successful in motivating employees and keeping down costs is of critical importance. Research has demonstrated that prosocial incentives, where individuals’ effort benefits a charitable organization, can sometimes be more effective than standard monetary incentives. However, most research has focused on the intensive margin, examining effort conditional on participation in the activity. We examine the effectiveness of standard and prosocial incentives on the extensive margin, corresponding to people’s decisions to opt-in to an incentivized activity. In addition, we test the effectiveness of optional prosocial incentives, where individuals can choose between keeping or donating all or part of their payment. Across four experiments that vary the type and size of incentives, we find that individuals are more likely to avoid activities that involve any prosocial incentive. Our results highlight the importance of considering the margin of decisions when designing incentive schemes.

Suggested Citation

  • Schwartz, Daniel & Keenan, Elizabeth A. & Imas, Alex & Gneezy, Ayelet, 2021. "Opting-in to prosocial incentives," Organizational Behavior and Human Decision Processes, Elsevier, vol. 163(C), pages 132-141.
    • Handle: RePEc:eee:jobhdp:v:163:y:2021:i:c:p:132-141
    DOI: 10.1016/j.obhdp.2019.01.003
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0749597818306149
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.obhdp.2019.01.003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Minah H. Jung & Leif D. Nelson & Uri Gneezy & Ayelet Gneezy, 2017. "Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing," Marketing Science, INFORMS, vol. 36(2), pages 187-194, March.
    2. Roland G. Fryer, 2011. "Financial Incentives and Student Achievement: Evidence from Randomized Trials," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 126(4), pages 1755-1798.
    3. Stefano DellaVigna & John A. List & Ulrike Malmendier, 2012. "Testing for Altruism and Social Pressure in Charitable Giving," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 127(1), pages 1-56.
    4. Dan Ariely & Anat Bracha & Stephan Meier, 2009. "Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially," American Economic Review, American Economic Association, vol. 99(1), pages 544-555, March.
    5. Knutsson, Mikael & Martinsson, Peter & Wollbrant, Conny, 2013. "Do people avoid opportunities to donate?," Journal of Economic Behavior & Organization, Elsevier, vol. 93(C), pages 71-77.
    6. James Andreoni & Justin M. Rao & Hannah Trachtman, 2017. "Avoiding the Ask: A Field Experiment on Altruism, Empathy, and Charitable Giving," Journal of Political Economy, University of Chicago Press, vol. 125(3), pages 625-653.
    7. Roland Fryer & Steven Levitt & John List & Sally Sadoff, 2012. "Enhancing the Efficacy of Teacher Incentives through Loss Aversion: A Field Experiment," Framed Field Experiments 00591, The Field Experiments Website.
    8. Koppel, Hannes & Regner, Tobias, 2019. "What drives motivated agents: The ‘right’ mission or sharing it with the principal?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 83(C).
    9. Zachary Grossman & Joël J. van der Weele, 2017. "Self-Image and Willful Ignorance in Social Decisions," Journal of the European Economic Association, European Economic Association, vol. 15(1), pages 173-217.
    10. Gosnell, Greer & Metcalfe, Robert & List, John A, 2016. "A new approach to an age-old problem: solving externalities by incenting workers directly," LSE Research Online Documents on Economics 84331, London School of Economics and Political Science, LSE Library.
    11. Cragg, John G, 1971. "Some Statistical Models for Limited Dependent Variables with Application to the Demand for Durable Goods," Econometrica, Econometric Society, vol. 39(5), pages 829-844, September.
    12. Andreoni, James, 1993. "An Experimental Test of the Public-Goods Crowding-Out Hypothesis," American Economic Review, American Economic Association, vol. 83(5), pages 1317-1327, December.
    13. Carl Mellström & Magnus Johannesson, 2008. "Crowding Out in Blood Donation: Was Titmuss Right?," Journal of the European Economic Association, MIT Press, vol. 6(4), pages 845-863, June.
    14. Uri Gneezy & Alex Imas & Kristóf Madarász, 2014. "Conscience Accounting: Emotion Dynamics and Social Behavior," Management Science, INFORMS, vol. 60(11), pages 2645-2658, November.
    15. Andreoni, James, 1990. "Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving?," Economic Journal, Royal Economic Society, vol. 100(401), pages 464-477, June.
    16. Mirco Tonin & Michael Vlassopoulos, 2015. "Corporate Philanthropy and Productivity: Evidence from an Online Real Effort Experiment," Management Science, INFORMS, vol. 61(8), pages 1795-1811, August.
    17. Gary Bolton & Eugen Dimant & Ulrich Schmidt, 2018. "When a Nudge Backfires. Using Observation with Social and Economic Incentives to Promote Pro-Social Behavior," PPE Working Papers 0017, Philosophy, Politics and Economics, University of Pennsylvania.
    18. Kajackaite, Agne & Sliwka, Dirk, 2017. "Social responsibility and incentives in the lab: Why do agents exert more effort when principals donate?," Journal of Economic Behavior & Organization, Elsevier, vol. 142(C), pages 482-493.
    19. Dijk, Oege & Holmén, Martin, 2017. "Charity, incentives, and performance," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 66(C), pages 119-128.
    20. Uri Gneezy & Alex Imas & Kristóf Madarász, 2012. "Conscience Accounting: Emotional Dynamics and Social Behavior," STICERD - Theoretical Economics Paper Series 563, Suntory and Toyota International Centres for Economics and Related Disciplines, LSE.
    21. King, Gary & Zeng, Langche, 2001. "Logistic Regression in Rare Events Data," Political Analysis, Cambridge University Press, vol. 9(2), pages 137-163, January.
    22. Lea Cassar, 2014. "Job mission as a substitute for monetary incentives: experimental evidence," ECON - Working Papers 177, Department of Economics - University of Zurich.
    23. Joshua Angrist & Victor Lavy, 2009. "The Effects of High Stakes High School Achievement Awards: Evidence from a Randomized Trial," American Economic Review, American Economic Association, vol. 99(4), pages 1384-1414, September.
    24. Gary Charness & Uri Gneezy, 2009. "Incentives to Exercise," Econometrica, Econometric Society, vol. 77(3), pages 909-931, May.
    25. Charness, Gary & Cobo-Reyes, Ramón & Sánchez, Ángela, 2016. "The effect of charitable giving on workers’ performance: Experimental evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 131(PA), pages 61-74.
    26. Roland G. Fryer, 2011. "Teacher Incentives and Student Achievement: Evidence from New York City Public Schools," NBER Working Papers 16850, National Bureau of Economic Research, Inc.
    27. Ai, Chunrong & Norton, Edward C., 2003. "Interaction terms in logit and probit models," Economics Letters, Elsevier, vol. 80(1), pages 123-129, July.
    28. Jason Dana & Roberto Weber & Jason Kuang, 2007. "Exploiting moral wiggle room: experiments demonstrating an illusory preference for fairness," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 33(1), pages 67-80, October.
    29. Lalin Anik & Lara B Aknin & Michael I Norton & Elizabeth W Dunn & Jordi Quoidbach, 2013. "Prosocial Bonuses Increase Employee Satisfaction and Team Performance," PLOS ONE, Public Library of Science, vol. 8(9), pages 1-8, September.
    30. repec:feb:framed:0087 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Córdova, Angélica & Imas, Alex & Schwartz, Daniel, 2021. "Are non-contingent incentives more effective in motivating new behavior? Evidence from the field," Games and Economic Behavior, Elsevier, vol. 130(C), pages 602-615.
    2. Jacqueline Arriagada & Claudio Mena & Marcela Munizaga & Daniel Schwartz, 2023. "The effect of economic incentives and cooperation messages on user participation in crowdsourced public transport technologies," Transportation, Springer, vol. 50(5), pages 1585-1612, October.
    3. Zou, Fei & Yang, Mei & Zhou, Yanju & Deng, Yaling & Xie, Baiwei, 2024. "Goal-gradient point rewards can increase consumers' willingness to purchase poverty-alleviating products," Socio-Economic Planning Sciences, Elsevier, vol. 92(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Daniel Schwartz & Elizabeth A. Keenan & Alex Imas & Ayelet Gneezy, 2017. "Opting-in to Prosocial Incentives," CESifo Working Paper Series 6840, CESifo.
    2. Maja Adena & Steffen Huck, 2020. "Online Fundraising, Self-Image, and the Long-Term Impact of Ask Avoidance," Management Science, INFORMS, vol. 66(2), pages 722-743, February.
    3. Gleue, Marvin & Harrs, Sören & Feldhaus, Christoph & Löschel, Andreas, 2024. "Identity and voluntary efforts for climate protection," Journal of Economic Behavior & Organization, Elsevier, vol. 221(C), pages 436-476.
    4. Alt, Marius & Gallier, Carlo, 2022. "Incentives and intertemporal behavioral spillovers: A two-period experiment on charitable giving," Journal of Economic Behavior & Organization, Elsevier, vol. 200(C), pages 959-972.
    5. Fosgaard, Toke R. & Soetevent, Adriaan R., 2022. "I will donate later! A field experiment on cell phone donations to charity," Journal of Economic Behavior & Organization, Elsevier, vol. 202(C), pages 549-565.
    6. Konstantin Offer & Dorothee Mischkowski & Zoe Rahwan & Christoph Engel, 2024. "Deliberately Ignoring Unfairness: Responses to Uncertain Inequality in the Ultimatum Game," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2024_06, Max Planck Institute for Research on Collective Goods.
    7. Andreoni, James & Serra-Garcia, Marta, 2021. "Time inconsistent charitable giving," Journal of Public Economics, Elsevier, vol. 198(C).
    8. Roland Benabou & Armin Falk & Jean Tirole, 2018. "Narratives, Imperatives, and Moral Reasoning," Working Papers id:12918, eSocialSciences.
    9. Manuel Foerster & Joel (J.J.) van der Weele, 2018. "Denial and Alarmism in Collective Action Problems," Tinbergen Institute Discussion Papers 18-019/I, Tinbergen Institute.
    10. Sautua, Santiago I., 2022. "Donation requests following a pay rise," Journal of Economic Psychology, Elsevier, vol. 90(C).
    11. Feldhaus, Christoph & Gleue, Marvin & Löschel, Andreas & Werner, Peter, 2022. "Co-benefits motivate individual donations to mitigate climate change," Research Memorandum 004, Maastricht University, Graduate School of Business and Economics (GSBE).
    12. Burgess, Simon & Metcalfe, Robert & Sadoff, Sally, 2021. "Understanding the response to financial and non-financial incentives in education: Field experimental evidence using high-stakes assessments," Economics of Education Review, Elsevier, vol. 85(C).
    13. Drouvelis, Michalis & Marx, Benjamin M., 2018. "Prosociality spillovers of working with others," Journal of Economic Behavior & Organization, Elsevier, vol. 155(C), pages 205-216.
    14. Ashraf, Nava & Bandiera, Oriana & Jack, B. Kelsey, 2014. "No margin, no mission? A field experiment on incentives for public service delivery," Journal of Public Economics, Elsevier, vol. 120(C), pages 1-17.
    15. James Andreoni & Marta Serra-Garcia, 2021. "The Pledging Puzzle: How Can Revocable Promises Increase Charitable Giving?," Management Science, INFORMS, vol. 67(10), pages 6198-6210, October.
    16. Samuel Bowles & Sandra Polania-Reyes, 2012. "Economic Incentives and Social Preferences: Substitutes or Complements?," Journal of Economic Literature, American Economic Association, vol. 50(2), pages 368-425, June.
    17. Samuel Bowles & Sandra Polania-Reyes, 2011. "Economic incentives and social preferences: substitutes or complements?," Department of Economics University of Siena 617, Department of Economics, University of Siena.
    18. Ekström, Mathias, 2018. "Seasonal altruism: How Christmas shapes unsolicited charitable giving," Journal of Economic Behavior & Organization, Elsevier, vol. 153(C), pages 177-193.
    19. Breitmoser, Yves & Vorjohann, Pauline, 2018. "Welfare-Based Altruism," Rationality and Competition Discussion Paper Series 89, CRC TRR 190 Rationality and Competition.
    20. Damgaard, Mette Trier & Gravert, Christina, 2018. "The hidden costs of nudging: Experimental evidence from reminders in fundraising," Journal of Public Economics, Elsevier, vol. 157(C), pages 15-26.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jobhdp:v:163:y:2021:i:c:p:132-141. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/obhdp .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.