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Delimiting disruption: Why Uber is disruptive, but Airbnb is not

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  • Muller, Eitan
Abstract
I offer reasons why disruption theory needs a revamp, define post-adoption then point out the gap between the considerable literature in marketing on post-adoption behavior, and the dearth in its immediate corollary, namely disruption. I then criticize the current definition of disruption and offer one instead, followed by three recent examples - iPhone, Uber, and Airbnb - where the claim is that the first two are indeed disruptive innovations, while the latter is not.

Suggested Citation

  • Muller, Eitan, 2020. "Delimiting disruption: Why Uber is disruptive, but Airbnb is not," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 43-55.
    • Handle: RePEc:eee:ijrema:v:37:y:2020:i:1:p:43-55
    DOI: 10.1016/j.ijresmar.2019.10.004
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    References listed on IDEAS

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    10. Muller, Eitan & Peres, Renana, 2019. "The effect of social networks structure on innovation performance: A review and directions for research," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 3-19.
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    Cited by:

    1. Zhang, Feng & Zhu, Lei & Xu, Zhi & Wu, Yingying, 2023. "Moving from reverse engineering to disruptive innovation in emerging markets: The importance of knowledge creation," Technovation, Elsevier, vol. 125(C).
    2. Lim, Weng Marc & Yap, Sheau-Fen & Makkar, Marian, 2021. "Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?," Journal of Business Research, Elsevier, vol. 122(C), pages 534-566.
    3. Guyt, Jonne Y. & Datta, Hannes & Boegershausen, Johannes, 2024. "Unlocking the Potential of Web Data for Retailing Research," Journal of Retailing, Elsevier, vol. 100(1), pages 130-147.
    4. Benzidia, Smaïl & Luca, Ruxandra Monica & Boiko, Sergiy, 2021. "Disruptive innovation, business models, and encroachment strategies: Buyer's perspective on electric and hybrid vehicle technology," Technological Forecasting and Social Change, Elsevier, vol. 165(C).
    5. Kocaman, Barış & Gelper, Sarah & Langerak, Fred, 2023. "Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry," International Journal of Research in Marketing, Elsevier, vol. 40(2), pages 316-341.
    6. Roger Clarke, 2022. "Research opportunities in the regulatory aspects of electronic markets," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 179-200, March.
    7. Sweet, Matthias N. & Scott, Darren M., 2021. "Shared mobility adoption from 2016 to 2018 in the Greater Toronto and Hamilton Area: Demographic or geographic diffusion?," Journal of Transport Geography, Elsevier, vol. 96(C).
    8. Gil Appel & Eitan Muller, 2021. "Adoption patterns over time: a replication," Marketing Letters, Springer, vol. 32(4), pages 499-511, December.
    9. Weng Marc Lim & Gaurav Gupta & Baidyanath Biswas & Rohit Gupta, 2022. "Collaborative consumption continuance: a mixed-methods analysis of the service quality-loyalty relationship in ride-sharing services," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1463-1484, September.

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