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Market expansion, cannibalization, and international airline pricing strategy

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  • Carpenter, Gregory S.
  • Hanssens, Dominique M.
Abstract
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Suggested Citation

  • Carpenter, Gregory S. & Hanssens, Dominique M., 1994. "Market expansion, cannibalization, and international airline pricing strategy," International Journal of Forecasting, Elsevier, vol. 10(2), pages 313-326, September.
    • Handle: RePEc:eee:intfor:v:10:y:1994:i:2:p:313-326
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    Citations

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    Cited by:

    1. Oded Koenigsberg & Eitan Muller & Naufel Vilcassim, 2008. "easyJet® pricing strategy: Should low-fare airlines offer last-minute deals?," Quantitative Marketing and Economics (QME), Springer, vol. 6(3), pages 279-297, September.
    2. Liwu Hsu & Susan Fournier & Shuba Srinivasan, 2016. "Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns," Journal of the Academy of Marketing Science, Springer, vol. 44(2), pages 261-280, March.
    3. Yuan, Yan & Capps, Oral & Nayga, Rodolfo M., 2009. "Assessing the Demand for a Functional Food Product: Is There Cannibalization in the Orange Juice Category?," Agricultural and Resource Economics Review, Cambridge University Press, vol. 38(2), pages 153-165, October.
    4. H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020. "Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand," MPRA Paper 104028, University Library of Munich, Germany.
    5. Lawrence R. Weatherford, 1997. "Using Prices More Realistically as Decision Variables in Perishable-Asset Revenue Management Problems," Journal of Combinatorial Optimization, Springer, vol. 1(3), pages 277-304, October.
    6. Badinelli, Ralph D., 2000. "An optimal, dynamic policy for hotel yield management," European Journal of Operational Research, Elsevier, vol. 121(3), pages 476-503, March.
    7. Jeffrey I. McGill & Garrett J. van Ryzin, 1999. "Revenue Management: Research Overview and Prospects," Transportation Science, INFORMS, vol. 33(2), pages 233-256, May.
    8. Hans H. Bauer & Marc Fischer, 2001. "Ein Ansatz zur simultanen Messung von Kannibalisierungs-, substitutiven Konkurrenz- und Neukäufereffekten am Beispiel von line extensions," Schmalenbach Journal of Business Research, Springer, vol. 53(5), pages 455-477, August.
    9. Harald J. van Heerde & Shuba Srinivasan & Marnik G. Dekimpe, 2010. "Estimating Cannibalization Rates for Pioneering Innovations," Marketing Science, INFORMS, vol. 29(6), pages 1024-1039, 11-12.

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