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Strategizing niceness in co-opetition: The case of knowledge exchange in supply chain innovation projects

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  • Nasr, Eman S.
  • Kilgour, Marc D.
  • Noori, Hamid
Abstract
In this paper, we take a novel approach to address the dilemma of innovation sharing versus protection among supply chain partners. The paper conducts an exploratory study that introduces factors affecting a firm's optimum supply chain innovation strategy. We go beyond the conventional Prisoners’ Dilemma, with its limiting assumptions of players’ preferences and symmetry, to explore a larger pool of 2 × 2 games that may effectively model the problem. After classifying firm types according to collaboration motive and relative power, we use simulation to explore the effects of firm type, opponent type, and payoff structure on repeated innovation interactions (or, equivalently, long-term relations) and optimality of ‘niceness’. Surprisingly, we find that opponent type is essentially irrelevant in long-term innovation interactions, and focal firm type is only conditionally relevant. The paper contributes further by introducing reciprocation of strategy type (nice versus mean), showing that reciprocation is recommended, while identifying and explaining the exceptions to this conclusion.

Suggested Citation

  • Nasr, Eman S. & Kilgour, Marc D. & Noori, Hamid, 2015. "Strategizing niceness in co-opetition: The case of knowledge exchange in supply chain innovation projects," European Journal of Operational Research, Elsevier, vol. 244(3), pages 845-854.
    • Handle: RePEc:eee:ejores:v:244:y:2015:i:3:p:845-854
    DOI: 10.1016/j.ejor.2015.02.011
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    Cited by:

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    2. Weihua Liu & Shangsong Long & Yanjie Liang & Jinkun Wang & Shuang Wei, 2023. "The influence of leadership and smart level on the strategy choice of the smart logistics platform: a perspective of collaborative innovation participation," Annals of Operations Research, Springer, vol. 324(1), pages 893-935, May.
    3. Bagherzadeh, Mehdi & Ghaderi, Mohammad & Fernandez, Anne-Sophie, 2022. "Coopetition for innovation - the more, the better? An empirical study based on preference disaggregation analysis," European Journal of Operational Research, Elsevier, vol. 297(2), pages 695-708.
    4. Seidiaghilabadi, Fatemeh & Seidiaghilabadi, Zahra & Miralmasi, Aida, 2019. "Identifying research gaps in supply chain innovation," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Blecker, Thorsten & Ringle, Christian M. (ed.), Artificial Intelligence and Digital Transformation in Supply Chain Management: Innovative Approaches for Supply Chains. Proceedings of the Hamburg Int, volume 27, pages 298-330, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    5. Vendrell-Herrero, Ferran & Bustinza, Oscar F. & Opazo-Basaez, Marco, 2021. "Information technologies and product-service innovation: The moderating role of service R&D team structure," Journal of Business Research, Elsevier, vol. 128(C), pages 673-687.
    6. Yang, Jinyu & Zhang, Wenqing & Zhao, Xiande, 2024. "How can suppliers strategically involve downstream manufacturers in research and development collaboration? A knowledge spillover perspective," European Journal of Operational Research, Elsevier, vol. 314(1), pages 122-135.
    7. Katsaliaki, Korina & Kumar, Sameer & Loulos, Vasilis, 2024. "Supply chain coopetition: A review of structures, mechanisms and dynamics," International Journal of Production Economics, Elsevier, vol. 267(C).
    8. Wang, Changfeng & Hu, Qiying, 2020. "Knowledge sharing in supply chain networks: Effects of collaborative innovation activities and capability on innovation performance," Technovation, Elsevier, vol. 94.
    9. Zeng, Weijun & Ai, Hongfeng & Zhao, Man, 2019. "Asymmetrical expectations of future interaction and cooperation in the iterated prisoner's dilemma game," Applied Mathematics and Computation, Elsevier, vol. 359(C), pages 148-164.
    10. Liu, Chih-Hsing, 2017. "The relationships among intellectual capital, social capital, and performance - The moderating role of business ties and environmental uncertainty," Tourism Management, Elsevier, vol. 61(C), pages 553-561.
    11. Jian Zhou & Kexin Xu & Yuxiu Zhao & Haoran Zheng & Zhengnan Dong, 2021. "Hub-and-Spoke Logistics Network Considering Pricing and Co-Opetition," Sustainability, MDPI, vol. 13(17), pages 1-21, September.
    12. Jiang, Hong & Yang, Jingxuan & Gai, Jinlong, 2023. "How digital platform capability affects the innovation performance of SMEs—Evidence from China," Technology in Society, Elsevier, vol. 72(C).
    13. Malacina, Iryna & Teplov, Roman, 2022. "Supply chain innovation research: A bibliometric network analysis and literature review," International Journal of Production Economics, Elsevier, vol. 251(C).
    14. Spanellis, Agnessa & MacBryde, Jillian & Dӧrfler, Viktor, 2021. "A dynamic model of knowledge management in innovative technology companies: A case from the energy sector," European Journal of Operational Research, Elsevier, vol. 292(2), pages 784-797.
    15. Ribašauskienė, Erika & Volkov, Artiom & Morkūnas, Mangirdas & Žičkienė, Agnė & Dabkiene, Vida & Štreimikienė, Dalia & Baležentis, Tomas, 2024. "Strategies for increasing agricultural viability, resilience and sustainability amid disruptive events: An expert-based analysis of relevance," Journal of Business Research, Elsevier, vol. 170(C).

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