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Mixed signals: Charity reporting when donations signal generosity and income

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  • Bracha, Anat
  • Vesterlund, Lise
Abstract
False inference may be drawn in asymmetric information environments where the type space is multi-dimensional and the analysis is restricted to only one of those dimensions. We demonstrate this by studying donation-visibility in a charitable-giving environment. Past studies show that donation-visibility increases giving and argue that this is consistent with donations signaling generosity or income and thereby improving donors' status. However, this explanation relies on status being one-dimensional, acquired from only one attribute: generosity or income. The response may differ when instead status is multi-dimensional, depending on both attributes. Donors who prefer to be perceived as poor-and-generous rather than rich-and-stingy may give less when donations are visible. Using an experiment we examine the effect of donation-visibility when donations can signal multiple attributes. Revealing concerns for both income- and generosity-status, we find, in contrast to the one-attribute setting, that donation-visibility does not increase giving when donations signal both attributes.

Suggested Citation

  • Bracha, Anat & Vesterlund, Lise, 2017. "Mixed signals: Charity reporting when donations signal generosity and income," Games and Economic Behavior, Elsevier, vol. 104(C), pages 24-42.
    • Handle: RePEc:eee:gamebe:v:104:y:2017:i:c:p:24-42
    DOI: 10.1016/j.geb.2017.03.001
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    Cited by:

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    2. Friedrichsen, Jana & König, Tobias & Schmacker, Renke, 2018. "Social image concerns and welfare take-up," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 168, pages 174-192.
    3. Friedrichsen, Jana & König, Tobias & Schmacker, Renke, 2016. "Welfare stigma in the lab: Evidence of social signaling," Discussion Papers, Research Unit: Market Behavior SP II 2016-208, WZB Berlin Social Science Center.
    4. Harbaugh, Richmond & To, Theodore, 2020. "False modesty: When disclosing good news looks bad," Journal of Mathematical Economics, Elsevier, vol. 87(C), pages 43-55.
    5. Friedrichsen, Jana, 2018. "Signals Sell: Product Lines when Consumers Differ Both in Taste for Quality and Image Concern," Rationality and Competition Discussion Paper Series 70, CRC TRR 190 Rationality and Competition.
    6. Montano-Campos, Felipe & Perez-Truglia, Ricardo, 2019. "Giving to charity to signal smarts: evidence from a lab experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 78(C), pages 193-199.

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    More about this item

    Keywords

    Signaling in a multi-dimensional type space; Charitable donations; Status; Donation visibility;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods

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