Factors moderating the impact of word of mouth for TV and film broadcasts
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DOI: 10.1016/j.ausmj.2012.08.004
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Cited by:
- Nguyen, Cathy & Romaniuk, Jenni, 2014. "Pass it on: A framework for classifying the content of word of mouth," Australasian marketing journal, Elsevier, vol. 22(2), pages 117-124.
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Keywords
Word of mouth; Valence; Impact; Television programs; Film;All these keywords.
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