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TV demand for the Italian Serie A: star power or competitive intensity?

Author

Listed:
  • Alexander John Bond

    (Sport Business Group, Carnegie School of Sport, Leeds Beckett University)

  • Francesco Addesa

    (Sport Business Group, Carnegie School of Sport, Leeds Beckett University)

Abstract
This article investigates the determinants of television audience for Italian Serie A football matches between 2012/13 - 2014/15 seasons (n=1079) using the AUDIBALL dataset. Specifically, we investigate the role of competitive intensity (CI) on TV demand by adapting a measure to incorporate both home and away teams competing for different prizes. Although we find significant positive impacts for all our CI indicators, our conclusion differs from previous work as the coefficients are small. Additionally, our results indicate a significant negative impact of uncertainty-of-outcome, supporting the “David vs Goliath†effect. Finally, our results show a significant positive impact from star quality suggesting Serie A should focus on star quality rather than competitive intensity.

Suggested Citation

  • Alexander John Bond & Francesco Addesa, 2019. "TV demand for the Italian Serie A: star power or competitive intensity?," Economics Bulletin, AccessEcon, vol. 39(3), pages 2110-2116.
    • Handle: RePEc:ebl:ecbull:eb-19-00012
    as

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    File URL: http://www.accessecon.com/Pubs/EB/2019/Volume39/EB-19-V39-I3-P196.pdf
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    References listed on IDEAS

    as
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    Cited by:

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    2. Francesco Addesa & Alexander John Bond, 2021. "Determinants of stadium attendance in Italian Serie A: New evidence based on fan expectations," PLOS ONE, Public Library of Science, vol. 16(12), pages 1-18, December.
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    4. Fabio Wagner & Holger Preuss & Thomas Könecke, 2021. "A Central Element of Europe’s Football Ecosystem: Competitive Intensity in the “Big Five”," Sustainability, MDPI, vol. 13(6), pages 1-20, March.

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