[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/a/cup/jexpos/v4y2017i03p229-240_00.html
   My bibliography  Save this article

Looks and Sounds Like a Winner: Perceptions of Competence in Candidates’ Faces and Voices Influences Vote Choice

Author

Listed:
  • Klofstad, Casey A.
Abstract
Voters are more likely to support candidates whose faces and voices are perceived as competent. However, what is the simultaneous influence of these two characteristics? Here this question is examined with an observational study and an experiment. In the observational study, subjects rated the facial competence of Members of the U.S. House of Representatives. The most and least competent faces identified were paired with recordings of competent (i.e., lower pitched) and incompetent (i.e., higher pitched) voices to create simulated candidates. For the experiment, a separate set of subjects voted between randomly generated pairs of these simulated candidates. The results show that candidates with competent faces or competent voices won more votes, but the influence of facial competence was nearly three times that of vocal competence.

Suggested Citation

  • Klofstad, Casey A., 2017. "Looks and Sounds Like a Winner: Perceptions of Competence in Candidates’ Faces and Voices Influences Vote Choice," Journal of Experimental Political Science, Cambridge University Press, vol. 4(3), pages 229-240, December.
    • Handle: RePEc:cup:jexpos:v:4:y:2017:i:03:p:229-240_00
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S2052263017000197/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:jexpos:v:4:y:2017:i:03:p:229-240_00. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/xps .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.