[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/a/cup/jnlpup/v35y2015i02p171-191_00.html
   My bibliography  Save this article

The influence of competing organisational appeals on individual donations

Author

Listed:
  • Klar, Samara
  • Piston, Spencer
Abstract
Policy scholars and the public alike are concerned not only with the actions policymakers take in the legislature but also with the money that enables policies to reach the legislative agenda. A significant portion of these funds come from individual donors. We examine how appeals from public policy organisations influence donation behaviour. Existing research studies the effectiveness of appeals in isolation, but few studies consider the competitive environment in which these appeals occur. With nearly 1.5 million nonprofit organisations in the United States, Americans face many competing appeals for their limited funds. We develop a theoretical account of the effects of competing appeals on donation behaviour and test our theory with a large experimental study across two Midwestern states. Our results suggest that negative emotional appeals, rather than increasing total donation behaviour, increase the proportion of donations directed towards the soliciting organisation. Furthermore, two competing appeals cancel out one another.

Suggested Citation

  • Klar, Samara & Piston, Spencer, 2015. "The influence of competing organisational appeals on individual donations," Journal of Public Policy, Cambridge University Press, vol. 35(2), pages 171-191, August.
    • Handle: RePEc:cup:jnlpup:v:35:y:2015:i:02:p:171-191_00
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S0143814X15000203/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Perroni, Carlo & Scharf, Kimberley & Talavera, Oleksandr & Vi, Linh, 2021. "Online Salience and Charitable Giving : Evidence from SMS Donations," The Warwick Economics Research Paper Series (TWERPS) 1325, University of Warwick, Department of Economics.
    2. Perroni, Carlo & Scharf, Kimberley & Talavera, Oleksandr & Vi, Linh, 2022. "Does online salience predict charitable giving? Evidence from SMS text donations," Journal of Economic Behavior & Organization, Elsevier, vol. 197(C), pages 134-149.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:jnlpup:v:35:y:2015:i:02:p:171-191_00. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/pup .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.