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Estrategias de acción y potencial competitivo de empresas de intermediación aduanera en Cartagena de Indias

Author

Listed:
  • Juan David Sepúlveda Chaverra
  • Lourdes Meriño Stand
  • María Judith Vélez Murillo
  • Cristian Flórez Echenique
Abstract
RESUMEN Este trabajo busca establecer las diferentes relaciones y tipologías existentes en torno al desarrollo de las estrategias competitivas existentes dentro del sector de las agencias de aduanas en la ciudad de Cartagena de Indias. Para ello, se ha desarrollado un estudio empírico mediante la aplicación de un modelo de evaluación de potencial competitivo a una muestra de 30 empresas del sector; con los resultados obtenidos fue posible realizar una valoración cualitativa, el análisis de concurrencia de las estrategias y los elementos que fundamentan el desarrollo del ideal competitivo dentro de este sector, se encontró con esto, que no existe un hilo conductor en el desarrollo de estrategias, con un alto grado de dispersión en el enfoque de gestión, y un modelo de seguimiento a competidores referenciados, así mismo, se logró demostrar que los factores de infraestructura, posicionamiento y satisfacción del cliente orientan el enfoque competitivo en dichas organizaciones.*****Abstract This paper aims to establish the different typologies and relationships around the competitive strategies in the customs broking companies in Cartagena de Indias. An empirical study was completed using a competitive potential evaluation model in a sample of thirty companies in this business area; the results allowed doing a qualitative evaluation of the strategies, the analysis of concurrence of the strategies and the elements that support the development of the competitive ideal within this sector. This showed that there is not a single approach in strategy development, and that there is a great dispersion in the management approach, and a follow-up model for the referenced competitors. It was also possible to find that infrastructure, positioning and customer satisfaction are the drivers of the competitive development of this companies.

Suggested Citation

  • Juan David Sepúlveda Chaverra & Lourdes Meriño Stand & María Judith Vélez Murillo & Cristian Flórez Echenique, 2013. "Estrategias de acción y potencial competitivo de empresas de intermediación aduanera en Cartagena de Indias," Revista Lebret, Universidad Santo Tomás - Bucaramanga, December.
    • Handle: RePEc:col:000385:011920
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    File URL: http://revistas.ustabuca.edu.co/index.php/LEBRET/article/view/327
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    Keywords

    Palabras clave:Potencial competitivo; Gestión; posicionamiento estratégico.****KeywordsCompetitive potential; Management; Strategic position.;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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