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Empreendedorismo e coronavírus: impactos, estratégias e oportunidades frente a crise global

Author

Listed:
  • Greice Eccel Pontelli
  • Beatriz Leite Gustmann de Castro
  • Andrieli de Fátima Paz Nunes
  • Jordana Marques Kneipp
  • Vânia Medianeira Flores Costa
Abstract
Objetivou-se identificar os impactos e estratégias de empreendedores de diferentes segmentos de mercado no cenário de crise da COVID-19. Foram realizadas entrevistas semiestruturadas, com 17 empreendedores de diversos segmentos, as quais foram transcritas e submetidas a análise de conteúdo. Os resultados apontaram impactos de ordem pessoal e profissional, com enfase no campo financeiro; bem como nas estratégias de divulgacao de produtos e servicos, foco na qualidade e flexibilidade nas condicoes de pagamento. Em relacao as oportunidades, constatou-se mencao quanto ao crescimento profissional, reinvencao, novas formas de trabalho, aperfeicoamento profissional e e-commerce. Conclui-se que, alguns segmentos apresentam aumento de demanda, evidenciando a tendencia de mudanca no padrao de consumo da sociedade em funcao do cenário atual. Por fim, sugere-se a ampliacao deste estudo quanto aos participantes da pesquisa, extensao geográfica e segmentacao de mercado.

Suggested Citation

  • Greice Eccel Pontelli & Beatriz Leite Gustmann de Castro & Andrieli de Fátima Paz Nunes & Jordana Marques Kneipp & Vânia Medianeira Flores Costa, 2021. "Empreendedorismo e coronavírus: impactos, estratégias e oportunidades frente a crise global," Estudios Gerenciales, Universidad Icesi, vol. 37(158), pages 49-60, March.
    • Handle: RePEc:col:000129:019211
    DOI: 10.18046/j.estger.2021.158.4304
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    More about this item

    Keywords

    empreendedores; COVID-19; impactos; estratégias; oportunidades;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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