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A Study Case On Csr And Managerial Culture In The Eastern Romanian Private Business

Author

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  • Roxana Mironescu
Abstract
The Corporate Social Responsibility (CSR) is a prerequisite for business growth, through innovation and business opportunities providing, in order to make the difference between companies, in the high competitive environment. In our view, the CSR must be integrated and developed inside the company strategy, as its basic set of moral values and principles that reflect the company goals. In this scientific approach, we have explained the concept of Social Responsibility both in terms of theory and as an analysis support for practical issues, in some eastern Romanian companies. The paper is oriented for achieving two main goals: to determine the main Social Responsibility actions made by the companies and to demonstrate the importance of their implementation; to explore the impact of the CSR activities on an expected advantageous position of these companies on their markets. Considered as a direct beneficiary of the community where it belongs, the company returns a part of its success to the community through its active participation in the critical general problems. A company that does not respect the environment, the community, its employees or the ethical principles, will lose credibility and will move away customers and suppliers.

Suggested Citation

  • Roxana Mironescu, 2016. "A Study Case On Csr And Managerial Culture In The Eastern Romanian Private Business," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue Special I.
  • Handle: RePEc:bac:fsecub:16-si-11
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    File URL: http://sceco.ub.ro/DATABASE/repec/pdf/2016/2016SI11.pdf
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    Cited by:

    1. Maria LOGHIN & Răzvan Cătălin DOBREA & Octavian Mihai PERPELEA, 2022. "SWOT Analysis and Key Actors in the Field of CSR," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(2), pages 246-257, June.

    More about this item

    Keywords

    Corporate Social Responsibility; competitive advantage; managerial culture; economic and social efficiency; ethical principles;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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