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E-commerce strategic analysis

Author

Listed:
  • Eduard Dinu

    (Academy of Economic Studies, Bucharest)

Abstract
Incredible dynamic of the e-commerce is explained by the competitive advantages versus the “classic” commerce: very permissive entry barriers, accessible (low) investments to start-up the business, relatively accelerated cash cycle allowing a good recover of the invested funds even considering lower margins. Despite these incontestable advantages there are some inconvenients, mainly: length of time for delivery, risk of electronic payments, no possibility of direct contact of the products. Cost leadership strategy is the most efficient strategy, while implementation of the differentiation strategy is difficult to do. Comparative analysis of the development of the e-commerce in Romanian economy should be argued by a marketing research in the field of Romanian enterprises.

Suggested Citation

  • Eduard Dinu, 2007. "E-commerce strategic analysis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(21), pages 163-166, February.
    • Handle: RePEc:aes:amfeco:v:9:y:2007:i:21:p:163-166
    as

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    File URL: http://www.amfiteatrueconomic.ase.ro/arhiva/pdf/no21/articol_fulltext_pag163.pdf
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    More about this item

    Keywords

    Competitive advantage; Entry-barrier; Cost leadership; Time savings.;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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