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Baggage Fees and Airline Performance: A Case Study of Initial Investor Misperception

Author

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  • Barone, Gerhard J.
  • Henrickson, Kevin E.
  • Voy, Annie
Abstract
In response to increasing fuel costs, airlines began introducing baggage fees as a new source of revenue, fees which have since been increased. In this study, an event study methodology is used to examine the impact of these announcements on airline stock prices. The results indicate that the initial announcements led to negative abnormal returns for the announcing firm and other competing airlines, as they were interpreted as a sign of industry weakness. However, the results also show that subsequent increases in baggage fees, which had been shown to positively impact the airline’s financial performance, are associated with positive abnormal returns.

Suggested Citation

  • Barone, Gerhard J. & Henrickson, Kevin E. & Voy, Annie, 2011. "Baggage Fees and Airline Performance: A Case Study of Initial Investor Misperception," Journal of the Transportation Research Forum, Transportation Research Forum, vol. 51(1).
    • Handle: RePEc:ags:ndjtrf:207303
    DOI: 10.22004/ag.econ.207303
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    File URL: https://ageconsearch.umn.edu/record/207303/files/2796-5536-1-PB.pdf
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    References listed on IDEAS

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    1. David A. Carter & Daniel A. Rogers & Betty J. Simkins, 2006. "Does Hedging Affect Firm Value? Evidence from the US Airline Industry," Financial Management, Financial Management Association, vol. 35(1), Spring.
    2. Austan Goolsbee & Chad Syverson, 2008. "How Do Incumbents Respond to the Threat of Entry? Evidence from the Major Airlines," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 123(4), pages 1611-1633.
    3. Michael D. Whinston & Scott C. Collins, 1992. "Entry and Competitive Structure in Deregulated Airline Markets: An Event Study Analysis of People Express," RAND Journal of Economics, The RAND Corporation, vol. 23(4), pages 445-462, Winter.
    4. Drakos, Konstantinos, 2004. "Terrorism-induced structural shifts in financial risk: airline stocks in the aftermath of the September 11th terror attacks," European Journal of Political Economy, Elsevier, vol. 20(2), pages 435-446, June.
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    Cited by:

    1. Cho, Woohyun & Dresner, Martin E., 2018. "The impact of a baggage fee waiver on airline choice: Evidence from the Washington-Baltimore region," Transportation Research Part A: Policy and Practice, Elsevier, vol. 112(C), pages 4-17.
    2. Yazdi, Amirhossein A. & Dutta, Pritha & Steven, Adams B., 2017. "Airline baggage fees and flight delays: A floor wax and dessert topping?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 104(C), pages 83-96.
    3. Botteon Costa, Raone & Ferman, Bruno & Monte, Daniel, 2020. "Baggage fees in airlines: Is this a good idea?," MPRA Paper 101864, University Library of Munich, Germany.
    4. Scotti, Davide & Dresner, Martin, 2015. "The impact of baggage fees on passenger demand on US air routes," Transport Policy, Elsevier, vol. 43(C), pages 4-10.
    5. Scotti, Davide & Dresner, Martin & Martini, Gianmaria, 2016. "Baggage fees, operational performance and customer satisfaction in the US air transport industry," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 139-146.
    6. Shaban, I.A. & Wang, Z.X. & Chan, F.T.S. & Chung, S.H. & Eltoukhy, A.E.E. & Qu, T., 2019. "Price setting for extra-baggage service for a combination carrier using the newsvendor setup," Journal of Air Transport Management, Elsevier, vol. 78(C), pages 1-14.

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