[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/a/ags/jlaare/258002.html
   My bibliography  Save this article

Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong Consumers

Author

Listed:
  • Ortega, David L.
  • Chen, Maolong
  • Wang, H. Holly
  • Shimokawa, Satoru
Abstract
A major concern for international marketers is how products will be received by foreign consumers in other markets. This study uses choice modeling to assess Chinese consumer preferences for pork and evaluate the potential demand for U.S. pork in the cities of Guangzhou and Hong Kong. We find that differences in preferences for domestic versus imported pork can be explained, in part, by consumers’ level of patriotism. Marketing pork with a food safety claim can increase market demand for U.S. products, and accounting for differences in nationalistic attitudes can aid marketing efforts.

Suggested Citation

  • Ortega, David L. & Chen, Maolong & Wang, H. Holly & Shimokawa, Satoru, 2017. "Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong Consumers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 42(2), May.
    • Handle: RePEc:ags:jlaare:258002
    DOI: 10.22004/ag.econ.258002
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/258002/files/JARE%2C42.2%2CMay2017%2C%239%2COrtega%2C275-290.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.258002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. David Revelt & Kenneth Train, 1998. "Mixed Logit With Repeated Choices: Households' Choices Of Appliance Efficiency Level," The Review of Economics and Statistics, MIT Press, vol. 80(4), pages 647-657, November.
    2. Ortega, David L. & Wang, H. Holly & Wu, Laping & Hong, Soo Jeong, 2015. "Retail channel and consumer demand for food quality in China," China Economic Review, Elsevier, vol. 36(C), pages 359-366.
    3. Yue Zheng & Xianghong Li & Hikaru Hanawa Peterson, 2013. "In Pursuit of Safe Foods: Chinese Preferences for Soybean Attributes in Soymilk," Agribusiness, John Wiley & Sons, Ltd., vol. 29(3), pages 377-391, June.
    4. Chanjin Chung & Tracy Boyer & Sungill Han, 2009. "Valuing Quality Attributes and Country of Origin in the Korean Beef Market," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(3), pages 682-698, September.
    5. Robert A Peterson & Alain J P Jolibert, 1995. "A Meta-Analysis of Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 26(4), pages 883-900, December.
    6. David L. Ortega & H. Holly Wang & Nicole J. Olynk & Laping Wu & Junfei Bai, 2012. "Chinese Consumers' Demand for Food Safety Attributes: A Push for Government and Industry Regulations," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(2), pages 489-495.
    7. Riccardo Scarpa & Mara Thiene & Kenneth Train, 2008. "Utility in Willingness to Pay Space: A Tool to Address Confounding Random Scale Effects in Destination Choice to the Alps," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(4), pages 994-1010.
    8. Ortega, David L. & Wang, Holly & Chen, Maolong, 2015. "Emerging Markets for U.S. Meat and Poultry in China," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 30(2), pages 1-4, April.
    9. Scarpa, R. & Thiene, M. & Train, K., 2008. "Appendix to Utility in WTP space: a tool to address confounding random scale effects in destination choice to the Alps," American Journal of Agricultural Economics APPENDICES, Agricultural and Applied Economics Association, vol. 90(4), pages 1-9, January.
    10. Peterson, Hikaru Hanawa & Burbidge, Linda D., 2012. "Japanese Consumers’ Valuation of U.S. Beef and Pork Products after the Beef Trade Ban," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 37(1), pages 1-19, April.
    11. Frode Alfnes, 2004. "Stated preferences for imported and hormone-treated beef: application of a mixed logit model," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 31(1), pages 19-37, March.
    12. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521747387, September.
    13. Yu, Xiaohua & Gao, Zhifeng & Zeng, Yinchu, 2014. "Willingness to pay for the “Green Food” in China," Food Policy, Elsevier, vol. 45(C), pages 80-87.
    14. repec:ags:jrapmc:122305 is not listed on IDEAS
    15. Ortega, David L. & Wang, H. Holly & Wu, Laping, 2009. "Food Safety and Demand: Consumer Preferences for Imported Pork in Urban China," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(3), pages 1-12, November.
    16. Yu, Xiaohua & Abler, David, 2014. "Where have all the pigs gone? Inconsistencies in pork statistics in China," China Economic Review, Elsevier, vol. 30(C), pages 469-484.
    17. Laura O. Taylor & Ronald G. Cummings, 1999. "Unbiased Value Estimates for Environmental Goods: A Cheap Talk Design for the Contingent Valuation Method," American Economic Review, American Economic Association, vol. 89(3), pages 649-665, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yu Jiang & H. Holly Wang & Shaosheng Jin, 2023. "Mobilising the public to fight poverty using anti‐poverty labels in online food markets: Evidence from a real experimental auction," Journal of Agricultural Economics, Wiley Blackwell, vol. 74(1), pages 168-190, February.
    2. H. Holly Wang & Jing Yang & Na Hao, 2022. "Consumers’ Willingness to Pay for Rice from Remediated Soil: Potential from the Public in Sustainable Soil Pollution Treatment," IJERPH, MDPI, vol. 19(15), pages 1-22, July.
    3. Vincenzina Caputo, 2020. "Does information on food safety affect consumers' acceptance of new food technologies? The case of irradiated beef in South Korea under a new labelling system and across different information regimes," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 64(4), pages 1003-1033, October.
    4. Yuqing Zheng & Songqing Jin & Jian Zhang, 2019. "The 21st century agribusiness in China: E‐commerce, consumer preference, and competition," Agribusiness, John Wiley & Sons, Ltd., vol. 35(1), pages 3-5, January.
    5. Satoru Shimokawa & Dezhuang Hu & Dandan Li & Hong Cheng, 2021. "The urban–rural gap in the demand for food safety in China: The role of food label knowledge," Agricultural Economics, International Association of Agricultural Economists, vol. 52(2), pages 175-193, March.
    6. H. Holly Wang & Yu Jiang & Shaosheng Jin & Qiujie Zheng, 2022. "New online market connecting Chinese consumers and small farms to improve food safety and environment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 70(4), pages 305-324, December.
    7. Shijun Gao & Carola Grebitus & Karen L. DeLong, 2024. "Explaining consumer willingness to pay for country‐of‐origin labeling with ethnocentrism, country image, and product image: Examples from China's beef market," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 72(2), pages 149-166, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Satoru Shimokawa & Dezhuang Hu & Dandan Li & Hong Cheng, 2021. "The urban–rural gap in the demand for food safety in China: The role of food label knowledge," Agricultural Economics, International Association of Agricultural Economists, vol. 52(2), pages 175-193, March.
    2. West, Grant H. & Snell, Heather & Kovacs, Kent & Nayga, Rodolfo M., 2020. "Estimation of the preferences for the intertemporal services from groundwater," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304220, Agricultural and Applied Economics Association.
    3. Klaiman, Kimberly & Ortega, David L. & Garnache, Cloé, 2016. "Consumer preferences and demand for packaging material and recyclability," Resources, Conservation & Recycling, Elsevier, vol. 115(C), pages 1-8.
    4. Mohammed H. Alemu & Søren B. Olsen, 2017. "Can a Repeated Opt-Out Reminder remove hypothetical bias in discrete choice experiments? An application to consumer valuation of novel food products," IFRO Working Paper 2017/05, University of Copenhagen, Department of Food and Resource Economics.
    5. Ortega, David L. & Wang, H. Holly & Wu, Laping & Hong, Soo Jeong, 2015. "Retail channel and consumer demand for food quality in China," China Economic Review, Elsevier, vol. 36(C), pages 359-366.
    6. Meles, Tensay Hadush & Lokina, Razack & Mtenga, Erica Louis & Tibanywana, Julieth Julius, 2023. "Stated preferences with survey consequentiality and outcome uncertainty: A split sample discrete choice experiment," EfD Discussion Paper 23-16, Environment for Development, University of Gothenburg.
    7. Owusu, Rebecca & Dadzie, Samuel Kwesi Ndzebah, 2021. "Heterogeneity in consumer preferences for organic and genetically modified food products in Ghana," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 16(2), June.
    8. Danne, Michael & Mußhoff, Oliver, 2018. "Producers' valuation of animal welfare practices: Does herd size matter?," DARE Discussion Papers 1801, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    9. Penn, Jerrod & Hu, Wuyang, 2016. "Making the Most of Cheap Talk in an Online Survey," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236171, Agricultural and Applied Economics Association.
    10. Teferi, Ermias Tesfaye & Kassie, Girma T. & Pe, Mario Enrico & Fadda, Carlo, 2020. "Are farmers willing to pay for climate related traits of wheat? Evidence from rural parts of Ethiopia," Agricultural Systems, Elsevier, vol. 185(C).
    11. Ortega, David L. & Waldman, Kurt B. & Richardson, Robert B. & Clay, Daniel C. & Snapp, Sieglinde, 2016. "Sustainable Intensification and Farmer Preferences for Crop System Attributes: Evidence from Malawi’s Central and Southern Regions," World Development, Elsevier, vol. 87(C), pages 139-151.
    12. Karen E. Lewis & Carola Grebitus & Gregory Colson & Wuyang Hu, 2017. "German and British Consumer Willingness to Pay for Beef Labeled with Food Safety Attributes," Journal of Agricultural Economics, Wiley Blackwell, vol. 68(2), pages 451-470, June.
    13. Carlsson, Fredrik & Demeke, Eyoual & Martinsson, Peter & Tesemma, Tewodros, 2020. "Cost of power outages for manufacturing firms in Ethiopia: A stated preference study," Energy Economics, Elsevier, vol. 88(C).
    14. Youssef M Aboutaleb & Mazen Danaf & Yifei Xie & Moshe Ben-Akiva, 2020. "Sparse Covariance Estimation in Logit Mixture Models," Papers 2001.05034, arXiv.org.
    15. Wensing, Joana & Caputo, Vincenzina & Carraresi, Laura & Bröring, Stefanie, 2020. "The effects of green nudges on consumer valuation of bio-based plastic packaging," Ecological Economics, Elsevier, vol. 178(C).
    16. Tonsor, Glynn T. & Olynk, Nicole J. & Wolf, Christopher A., 2009. "Consumer Preferences for Animal Welfare Attributes: The Case of Gestation Crates," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 41(3), pages 1-17, December.
    17. Daniele Moro & Mario Veneziani & Paolo Sckokai & Elena Castellari, 2015. "Consumer Willingness to Pay for Catechin‐enriched Yogurt: Evidence from a Stated Choice Experiment," Agribusiness, John Wiley & Sons, Ltd., vol. 31(2), pages 243-258, April.
    18. Malte Welling & Ewa Zawojska & Julian Sagebiel, 2022. "Information, Consequentiality and Credibility in Stated Preference Surveys: A Choice Experiment on Climate Adaptation," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 82(1), pages 257-283, May.
    19. Danso, G. & Boaitey, A. & Otoo, M., 2018. "Assessing household preferences for wastewater fed fish: Lessons from a field experiment in Peru," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277338, International Association of Agricultural Economists.
    20. Carson, Richard T. & Czajkowski, Mikołaj, 2019. "A new baseline model for estimating willingness to pay from discrete choice models," Journal of Environmental Economics and Management, Elsevier, vol. 95(C), pages 57-61.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlaare:258002. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/waeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.