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Die Reputation der Fleischwirtschaft: eine Kausalanalyse

Author

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  • Albersmeier, Friederike
  • Spiller, Achim
Abstract
Die Fleischwirtschaft steht zunehmend im Fokus der öffentlichen Diskussion. Die Unternehmen der Branche verhalten sich dabei eher passiv. Die Distanz zwischen Gesellschaft und der Fleischwirtschaft ist in den vergangenen Jahren daher größer geworden. Anzeichen für die mangelnde Akzeptanz sind z. B. Initiativen gegen Bauvorhaben, ein geringes Vertrauen und ein steigender Vegetarieranteil. Um Rückschlüsse auf das gesamte Ausmaß dieser Problematik zu gewinnen, wird in der vorliegenden Arbeit die Reputation der Fleischwirtschaft umfassend untersucht. Unter Verwendung der Partial Least Squares Methode (PLS) werden Einfluss- und Erklärungsgrößen analysiert. Die Ergebnisse zeigen, dass das Interesse an und das Wissen über die Branche insgesamt eher gering sind. Hierin begründet sich möglicherweise der hohe Einfluss der affektiven Dimensionen Zuverlässigkeit und Emotional Appeal, während die Erwartungen an die Erfüllung spezifischer Leistungskomponenten (wie z. B. Tierschutz) von untergeordneter Relevanz sind. Die Analysen verdeutlichen die große Bedeutung der Reputation zur Erklärung verschiedener Akzeptanzprobleme der Branche. The German meat industry is increasingly subject to subject to controversy in public debate. The companies within the sector continue to be rather passive regarding this issue. As a consequence, the differences in opinion between society and meat industry have widened in recent years. Indications of a lack of acceptance are, for instance, public campaigns against agricultural building projects, reduced trust in the industry and increasing popularity of vegetarians in the population. In order to investigate the extent of these difficulties, this study analyses the reputation of the meat sector, using the Partial Least Squares Method (PLS). The results indicate that interest in and knowledge about the sector are generally rather poor.

Suggested Citation

  • Albersmeier, Friederike & Spiller, Achim, 2010. "Die Reputation der Fleischwirtschaft: eine Kausalanalyse," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 59(04), pages 1-13, December.
    • Handle: RePEc:ags:gjagec:146102
    DOI: 10.22004/ag.econ.146102
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    Citations

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    Cited by:

    1. Arens, L. & Plumeyer, C.H. & Theuvsen, L., 2012. "Akzeptanz von Informationssystemen durch Schweinemäster: Eine Kausalanalyse," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 47, March.
    2. Busch, Gesa & Spiller, Achim, 2020. "Warum wir eine Tierschutzsteuer brauchen: Die Bürger-Konsumenten-Lücke," DARE Discussion Papers 2001, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    3. Arens, Ludwig & Plumeyer, Cord-Herwig & Theuvsen, Ludwig, 2011. "Akzeptanz von Informationssystemen durch Schweinemäster: Eine Kausalanalyse," 51st Annual Conference, Halle, Germany, September 28-30, 2011 114482, German Association of Agricultural Economists (GEWISOLA).
    4. Simons, J. & Hartmann, M. & Klink-Lehmann, J. & Vierboom, C. & Harlen, I., 2018. "Acceptance of animal husbandry in Germany: Drivers and different ways to cope with problems," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277367, International Association of Agricultural Economists.
    5. Kayser, Maike & Nitzko, Sina & Spiller, Achim, 2013. "Analysis of Differences in Meat Consumption Patterns," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(2), pages 1-13, May.
    6. Spiller, Achim & von Meyer-Höfer, Marie & Sonntag, Winnie, 2016. "Gibt es eine Zukunft für die moderne konventionelle Tierhaltung in Nordwesteuropa?," Department of Agricultural and Rural Development (DARE) Discussion Papers 260780, Georg-August-Universitaet Goettingen, Department of Agricultural Economics and Rural Development (DARE).
    7. Klink-Lehmann, Jeanette Leila & Hartmann, Monika & Weingarten, Nina, 2022. "Sustainability Trade-Offs in Animal Husbandry – Consumers' Meat Choice if They Can’t Have it All," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322109, Agricultural and Applied Economics Association.
    8. Busch, Gesa & Bayer, Elsia & Iweala, Sarah & Mehlhose, Clara & Rubach, Constanze & Schütz, Aurelia & Ullmann, Konstanze & Spiller, Achim, 2020. "Einkaufs- und Ernährungsverhalten sowie Resilienz des Ernährungssystems aus Sicht der Bevölkerung: Eine Studie während der Corona-Pandemie im Juni 2020. Ergebnisse der zweiten Befragungswelle," DARE Discussion Papers 2004, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    9. Emmann, Carsten H. & Arens, Ludwig & Theuvsen, Ludwig, 2013. "Individual acceptance of the biogas innovation: A structural equation model," Energy Policy, Elsevier, vol. 62(C), pages 372-378.
    10. Brümmer, Bernhard & Spiller, Achim & Mehlhose, Clara & Schulze-Ehlers, Birgit, 2018. "Der Markt für Milch und Milcherzeugnisse im Jahr 2017," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 67(Supplemen), April.
    11. Guenther-Lübbers, Welf & Arens, Ludwig & Theuvsen, Ludwig, 2013. "Climate-Adapted Soil Cultivation as an Aspect for Sustainable Farming –," 2013 International European Forum, February 18-22, 2013, Innsbruck-Igls, Austria 164769, International European Forum on System Dynamics and Innovation in Food Networks.
    12. Mergenthaler, Marcus & Schröter, Iris, 2020. "Institutionelle Grenzen und Perspektiven bei der ökonomischen Bewertung und der Bereitstellung von Tierwohl," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305598, German Association of Agricultural Economists (GEWISOLA).
    13. Mergenthaler, Marcus & Schröter, Iris, 2020. "Institutionelle Grenzen und Perspektiven bei der ökonomischen Bewertung und der Bereitstellung von Tierwohl," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305598, German Association of Agricultural Economists (GEWISOLA).
    14. Isaak, Marike & Brenneke, Iris & Lentz, Wolfgang, 2020. "Conception and evaluation of a structural equation model to measure the reputation of German horticulture," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(2), March.
    15. Richartz, P. Christoph & Abdulai, Awudu & Kornher, Lukas, 2020. "Attribute Non Attendance and Consumer Preferences for Online Food Products in Germany," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 69(1), March.
    16. Guenther-Lübbers, Welf & Arens, Ludwig & Theuvsen, Ludwig, 2013. "Climate-Adapted Soil Cultivation as an Aspect for Sustainable Farming – Task-Technology-Fit of a Decision Support System," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 4(1), pages 1-9, July.

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