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Pay What You Want: Eine empirische Untersuchung zur Wirkung des Pricing-Instruments auf Nachfrager

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  • Batt, Verena
  • Holzer, Matthias
  • Farouq, Jasmin
  • Bruhn, Manfred
Abstract
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Suggested Citation

  • Batt, Verena & Holzer, Matthias & Farouq, Jasmin & Bruhn, Manfred, 2018. "Pay What You Want: Eine empirische Untersuchung zur Wirkung des Pricing-Instruments auf Nachfrager," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(2), pages 96-101.
    • Handle: RePEc:zbw:hsgmrs:275974
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    References listed on IDEAS

    as
    1. Bernd Skiera & Inken Revenstorff, 1999. "Auktionen als Instrument zur Erhebung von Zahlungsbereitschaften," Schmalenbach Journal of Business Research, Springer, vol. 51(3), pages 224-242, March.
    2. Ju-Young Kim & Katharina Kaufmann & Manuel Stegemann, 2014. "The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism," Marketing Letters, Springer, vol. 25(4), pages 409-423, December.
    3. Matthias Greiff & Henrik Egbert & Kreshnik Xhangolli, 2014. "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," Management & Marketing, Economic Publishing House, vol. 9(2), Summer.
    4. Johnson, Jennifer Wiggins & Cui, Annie Peng, 2013. "To influence or not to influence: External reference price strategies in pay-what-you-want pricing," Journal of Business Research, Elsevier, vol. 66(2), pages 275-281.
    5. Laura Schons & Mario Rese & Jan Wieseke & Wiebke Rasmussen & Daniel Weber & Wolf-Christian Strotmann, 2014. "There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations," Marketing Letters, Springer, vol. 25(1), pages 25-36, March.
    6. Pieter A. Gautier & Bas van der Klaauw, 2012. "Selection in a field experiment with voluntary participation," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 27(1), pages 63-84, January.
    7. Weisstein, Fei L. & Kukar-Kinney, Monika & Monroe, Kent B., 2016. "Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet," Journal of Business Research, Elsevier, vol. 69(10), pages 4313-4320.
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