[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/a/wsi/acrjxx/v23y2019i02ns021892751950007x.html
   My bibliography  Save this article

Sink or Swim — The Fate of a Retail Family Business

Author

Listed:
  • Shalaghya Sharma

    (Amity Business School, Amity University, India)

  • Anjani K. Singh

    (Amity Business School, Amity University, India)

Abstract
The case highlights the challenges faced by retail businesses all over the world in the e-commerce era. Mr. Divyanshu Soni, a third-generation entrepreneur, is facing the daunting task of reviving his family business. Basant Radio is an electronic showroom dealing in sales of televisions and radios in the last 63 years. The previous generations had their fair share of challenges and their understanding and business acumen had helped Basant Radio become one of the most popular stores across the city and nearby areas. Recently, the sales had dipped dramatically following certain business decisions that had gone wrong. Moreover, advent of the online era had distracted customers away from the existing brick and mortar stores. Divyanshu was worried that the business was faltering because of consumers’ preference of e-commerce sites which offer unbeatable prices. His fear was not unfounded as e-commerce is affecting the sales of physical stores all over the world. The Indian e-commerce market is expected to cross US$50 billion by the year 2018. E-commerce is most popular in the case of the electronics market. The case highlights a number of options available to the entrepreneurs that may help in keeping the business afloat.

Suggested Citation

  • Shalaghya Sharma & Anjani K. Singh, 2019. "Sink or Swim — The Fate of a Retail Family Business," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 23(02), pages 193-202, December.
    • Handle: RePEc:wsi:acrjxx:v:23:y:2019:i:02:n:s021892751950007x
    DOI: 10.1142/S021892751950007X
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S021892751950007X
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S021892751950007X?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:acrjxx:v:23:y:2019:i:02:n:s021892751950007x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/acrj/acrj.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.