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Smartphone use and willingness to adopt digital pest and disease management: Evidence from litchi growers in rural China

Author

Listed:
  • Yi Cai
  • Wene Qi
  • Famin Yi
Abstract
This study uses a dataset covering 928 small litchi growers in southern China to investigate the determinants of farmers' willingness to adopt digital pest and disease management (DPDM), focusing on smartphone use. An endogenous switching probit model is employed to address potential selection bias. The result confirms the positive role of smartphone use on willingness to adopt DPDM. Age, education, health, wealth, cooperative membership, and credit access are also associated with farmers' willingness to adopt DPDM. Moreover, we find that the determinants of smartphone users' and nonusers' willingness to adopt DPDM are different. Finally, we propose a digital inclusion agenda to promote rural smartphone adoption and use in agriculture. [EconLit Citations: Q16, Q18].

Suggested Citation

  • Yi Cai & Wene Qi & Famin Yi, 2023. "Smartphone use and willingness to adopt digital pest and disease management: Evidence from litchi growers in rural China," Agribusiness, John Wiley & Sons, Ltd., vol. 39(1), pages 131-147, January.
    • Handle: RePEc:wly:agribz:v:39:y:2023:i:1:p:131-147
    DOI: 10.1002/agr.21766
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    References listed on IDEAS

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    2. Osrof, Hazem Yusuf & Tan, Cheng Ling & Angappa, Gunasekaran & Yeo, Sook Fern & Tan, Kim Hua, 2023. "Adoption of smart farming technologies in field operations: A systematic review and future research agenda," Technology in Society, Elsevier, vol. 75(C).
    3. Chengxiang Chu & Zhenyang Shen & Hanyi Xu & Qizhi Wei & Cong Cao, 2024. "How to avoid sinking in swamp: exploring the intentions of digitally disadvantaged groups to use a new public infrastructure that combines physical and virtual spaces," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-17, December.

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