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Social Esteem and Participation in Contentious Politics: A Field Experiment at an LGBT Pride Rally

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  • Gwyneth H. McClendon
Abstract
What motivates individuals to participate in contentious, political forms of collective action? In this article, I consider the possibility that the promise of social esteem from an ingroup can act as a powerful selective incentive for individuals to participate in contentious politics. I conducted a field experiment—the first to my knowledge to take place in the context of a political march, rally, or social‐identity event—to isolate this esteem mechanism from others. Using measures of intent to attend, actual attendance, and reported attendance at a gay and lesbian pride event in New Jersey, I find evidence that the promise of social esteem boosts all three measures of participation. The article offers new theoretical and practical implications for the study of participation in nonvoting forms of collective action.

Suggested Citation

  • Gwyneth H. McClendon, 2014. "Social Esteem and Participation in Contentious Politics: A Field Experiment at an LGBT Pride Rally," American Journal of Political Science, John Wiley & Sons, vol. 58(2), pages 279-290, April.
    • Handle: RePEc:wly:amposc:v:58:y:2014:i:2:p:279-290
    DOI: 10.1111/ajps.12076
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    Cited by:

    1. Anselm Hager & Lukas Hensel & Johannes Hermle & Christopher Roth, 2023. "Political Activists as Free Riders: Evidence from a Natural Field Experiment," The Economic Journal, Royal Economic Society, vol. 133(653), pages 2068-2084.
    2. Roth, Christopher & Hager, Anselm & , & Stegmann, Andreas, 2021. "Voice and Political Engagement: Evidence From a Natural Field Experiment," CEPR Discussion Papers 16839, C.E.P.R. Discussion Papers.
    3. Anselm Hager & Lukas Hensel & Johannes Hermle & Christopher Roth, 2019. "Strategic Interdependence in Political Movements and Countermovements," CESifo Working Paper Series 7790, CESifo.
    4. Apoorva Lal & Mac Lockhart & Yiqing Xu & Ziwen Zu, 2023. "How Much Should We Trust Instrumental Variable Estimates in Political Science? Practical Advice Based on Over 60 Replicated Studies," Papers 2303.11399, arXiv.org, revised Nov 2023.
    5. Chenoweth, Erica & Hamilton, Barton H. & Lee, Hedwig & Papageorge, Nicholas W. & Roll, Stephen & Zahn, Matthew V., 2022. "Who Protests, What Do They Protest, and Why?," IZA Discussion Papers 15697, Institute of Labor Economics (IZA).
    6. Douglas Page & Samuel Whitt, 2020. "Confronting Wartime Sexual Violence: Public Support for Survivors in Bosnia," Journal of Conflict Resolution, Peace Science Society (International), vol. 64(4), pages 674-702, April.
    7. Hager, Anselm & Hensel, Lukas & Hermle, Johannes & Roth, Christopher, 2022. "Group Size and Protest Mobilization across Movements and Countermovements," American Political Science Review, Cambridge University Press, vol. 116(3), pages 1051-1066, August.

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