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Does CEO media exposure affect corporate social responsibility?

Author

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  • José‐Luis Godos‐Díez
  • Laura Cabeza‐García
  • Roberto Fernández‐Gago
  • Mariano Nieto‐Antolín
Abstract
Given the central role played by CEOs in the arena of strategic decision making, this article focuses on their impact on the implementation of socially responsible initiatives, which try to comply with the stakeholders' demands. Specifically, and drawing upon the relevant influence of media on decision makers, we analysed how CEOs' media exposure affects the development of their companies' corporate social responsibility (CSR) practices. Moreover, relying mainly on the agency and stakeholder theories, we also considered a potential moderating effect of other CEO characteristics. The results of the hierarchical regression analysis carried out on a sample of 60 publicly listed Spanish companies in 2014 suggest that greater CEO media exposure can lead to a greater commitment to CSR. Furthermore, it was observed that this relationship may be affected by CEO tenure and prior political experience.

Suggested Citation

  • José‐Luis Godos‐Díez & Laura Cabeza‐García & Roberto Fernández‐Gago & Mariano Nieto‐Antolín, 2020. "Does CEO media exposure affect corporate social responsibility?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 825-840, March.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:2:p:825-840
    DOI: 10.1002/csr.1847
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