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From Sharing to Exchange: An Extended Framework of Dual Modes of Collaborative Nonownership Consumption

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  • Mohammad Reza Habibi
  • Andrea Kim
  • Michel Laroche
Abstract
The sharing economy captures several different market practices such as “car sharing” or “house sharing.” Anecdotal and empirical evidence has found conflicting motivations for participating in the sharing economy due to a misuse of the concept and an absence of a framework. This article proposes a framework to classify sharing economy practices based on their relative weights of sharing and exchange characteristics. The argument is that each practice is dualistic in nature: having characteristics of both sharing and exchange. The essay suggests a way to situate practices within the framework by offering a method to quantitatively calculate the sharing score of a given practice. An augmented model of willingness to participate in the sharing economy is tested across five practices that support the framework’s validity and usefulness. The results resolve some of the mixed findings in the literature and the positive role that materialism plays in the likelihood to participate.

Suggested Citation

  • Mohammad Reza Habibi & Andrea Kim & Michel Laroche, 2016. "From Sharing to Exchange: An Extended Framework of Dual Modes of Collaborative Nonownership Consumption," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(2), pages 277-294.
    • Handle: RePEc:ucp:jacres:doi:10.1086/684685
    DOI: 10.1086/684685
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    References listed on IDEAS

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    1. Fleura Bardhi & Giana M. Eckhardt, 2012. "Access-Based Consumption: The Case of Car Sharing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(4), pages 881-898.
    2. Aaron Ahuvia & Richard Bagozzi & Rajeev Batra, 2014. "Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter," Marketing Letters, Springer, vol. 25(2), pages 235-243, June.
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