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Using stated-preference data to measure the inconvenience cost of spam among Korean E-mail users

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  • Yeonbae Kim
  • Yuri Park
  • Jeong-Dong Lee
  • Jongsu Lee
Abstract
E-mail is an efficient communication tool, but at the same time it is an efficient vehicle for Internet pollution in the form of spam—unsolicited, bulk e-mailings. Spam is a global phenomenon, and debate about possible means of controlling it is lively. Spammers impose a negative externality on users. The volume of spam-type e-mail sent is above the social optimum and thus produces dead-weight. To solve the spam problem and evaluate spam-control measures, one needs to measure the disutility experienced by e-mail users who receive spam. The current study employs conjoint analysis of stated-preference data to estimate e-mail users' overall inconvenience cost attributable to spam. The results show the inconvenience cost of spam to be about 3.067 won (US$ 0.0026) per spam message.

Suggested Citation

  • Yeonbae Kim & Yuri Park & Jeong-Dong Lee & Jongsu Lee, 2006. "Using stated-preference data to measure the inconvenience cost of spam among Korean E-mail users," Applied Economics Letters, Taylor & Francis Journals, vol. 13(12), pages 795-800.
    • Handle: RePEc:taf:apeclt:v:13:y:2006:i:12:p:795-800
    DOI: 10.1080/13504850500425287
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    Cited by:

    1. Shin, Jungwoo & Hwang, Won-Sik, 2017. "Consumer preference and willingness to pay for a renewable fuel standard (RFS) policy: Focusing on ex-ante market analysis and segmentation," Energy Policy, Elsevier, vol. 106(C), pages 32-40.
    2. Maeng, Kyuho & Jeon, Seung Ryong & Park, Taeho & Cho, Youngsang, 2021. "Network effects of connected and autonomous vehicles in South Korea: A consumer preference approach," Research in Transportation Economics, Elsevier, vol. 90(C).
    3. Huh, Sung-Yoon & Jo, Manseok & Shin, Jungwoo & Yoo, Seung-Hoon, 2019. "Impact of rebate program for energy-efficient household appliances on consumer purchasing decisions: The case of electric rice cookers in South Korea," Energy Policy, Elsevier, vol. 129(C), pages 1394-1403.
    4. Jongsu Lee & Jae Young Choi & Youngsang Cho, 2009. "A Forecast Simulation Analysis of the Next-Generation DVD Market Based on Consumer Preference Data," TEMEP Discussion Papers 200933, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Nov 2009.
    5. Hyo-Jin Kim & Seul-Ye Lim & Seung-Hoon Yoo, 2017. "The Convenience Benefits of the District Heating System over Individual Heating Systems in Korean Households," Sustainability, MDPI, vol. 9(8), pages 1-12, August.
    6. Hyo-Jin Kim & Seul-Ye Lim & Seung-Hoon Yoo, 2017. "Are Korean Households Willing to Pay a Premium for Induction Cooktops over Gas Stoves?," Sustainability, MDPI, vol. 9(9), pages 1-10, August.

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