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The interplay of strategic and internal green marketing orientation on competitive advantage

Citations

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Cited by:

  1. Farida Saleem & C. Gopinath & Amira Khattak & Saiqa Saddiqa Qureshi & Alawiya Allui & Ahmad Adeel, 2020. "Corporate Environmentalism: An Emerging Economy Perspective," Sustainability, MDPI, vol. 12(15), pages 1-17, August.
  2. Kusa, Rafał & Suder, Marcin & Duda, Joanna, 2023. "Impact of greening on performance in the hospitality industry: Moderating effect of flexibility and inter-organizational cooperation," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
  3. Wallach, Karen Anne & Popovich, Deidre, 2023. "When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives," Journal of Business Research, Elsevier, vol. 158(C).
  4. Joseph Elmer G. Noval, 2023. "Green Marketing Practices and Corporate Social Responsibility as Predictors of Organizatonal Commitment among the Selected Food Manufacturing Companies in Davao City," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(9), pages 914-929, September.
  5. Carla Henriques & Ana Matos & Madalena Malva & Elena BartkienÄ— & Ilija Djekić & Monica Tarcea & Marijana Matek Sarić & MaÅ¡a ÄŒerneliÄ -Bizjak & Veronika Dolar & Ayman EL-Kenawy & Vanessa Ferreira , 2022. "Marketing motivations influencing food choice in 16 countries: segmentation and cluster analysis," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 4(1), pages 10-25, March.
  6. Anna Misztal & Magdalena Kowalska, 2024. "Factors of green entrepreneurship in selected emerging markets in the European Union," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(11), pages 28269-28292, November.
  7. Youtang Zhang & Hagos Mesfin Berhe, 2022. "The Impact of Green Investment and Green Marketing on Business Performance: The Mediation Role of Corporate Social Responsibility in Ethiopia’s Chinese Textile Companies," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
  8. Fangfang Zhao & Tae-Won Kang & Mingu Kang, 2022. "Linking Intellectual Leadership Practices to Sustainability Outcomes: Moderated Mediation Effect of Employees’ Multifunctionality," Sustainability, MDPI, vol. 14(7), pages 1-13, March.
  9. Eloy Gil-Cordero & Juan Pedro Cabrera-Sánchez & Ignacio Cepeda-Carrión & Jaime Ortega-Gutierrez, 2021. "Measuring Behavioural Intention through the Use of Greenwashing: A Study of the Mediating Effects and Variables Involved," Sustainability, MDPI, vol. 13(12), pages 1-12, June.
  10. Wang, Junqi & Cao, Hongjun, 2022. "Improving competitive strategic decisions of Chinese coal companies toward green transformation: A hybrid multi-criteria decision-making model," Resources Policy, Elsevier, vol. 75(C).
  11. Jeong-Eun Park & Eungoo Kang, 2022. "The Mediating Role of Eco-Friendly Artwork for Urban Hotels to Attract Environmental Educated Consumers," Sustainability, MDPI, vol. 14(7), pages 1-19, March.
  12. Chowdhury, Naimur Rahman & Paul, Sanjoy Kumar & Sarker, Tapan & Shi, Yangyan, 2023. "Implementing smart waste management system for a sustainable circular economy in the textile industry," International Journal of Production Economics, Elsevier, vol. 262(C).
  13. Li Liu & Hailang Cui & Yuankun Nie, 2023. "Cite Space-Based Bibliometric Analysis of Green Marketing," Sustainability, MDPI, vol. 15(12), pages 1-13, June.
  14. Juan Martín-Miguel & Camio Prado-Román & Gabriel Cachón-Rodríguez & Lilliana L. Avendaño-Miranda, 2020. "Determinants of Reputation at Private Graduate Online Schools," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
  15. Imran Khan & Mobin Fatma, 2023. "Does Perceived Sustainability Affect the Customer Responses toward the Brands? Role of Customer Engagement as a Mediator," Sustainability, MDPI, vol. 15(10), pages 1-13, May.
  16. Ahmad Fadavi & Fariborz Jolai & Ata Allah Taleizadeh, 2022. "Green product design in a supply chain with considering marketing under competition and coordination," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(10), pages 11721-11759, October.
  17. Yuan Wu & Jin Zhang & Shoulin Liu & Lianrui Ma, 2022. "Does Government-Led Publicity Enhance Corporate Green Behavior? Empirical Evidence from Green Xuanguan in China," Sustainability, MDPI, vol. 14(6), pages 1-32, March.
  18. Edyta Bombiak, 2022. "Green Intellectual Capital as a Support for Corporate Environmental Development—Polish Company Experience," Energies, MDPI, vol. 15(9), pages 1-18, April.
  19. Heredia Pérez, Jorge A. & Geldes, Cristian & Kunc, Martin H. & Flores, Alejandro, 2023. "The effect of local institutions on the competitive strategies of exporters. The case of emerging economies in Latin America," Journal of Business Research, Elsevier, vol. 169(C).
  20. Letycja Sołoducho-Pelc & Adam Sulich, 2022. "Natural Environment Protection Strategies and Green Management Style: Literature Review," Sustainability, MDPI, vol. 14(17), pages 1-25, August.
  21. Md. Nekmahmud & Maria Fekete-Farkas, 2020. "Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation," Sustainability, MDPI, vol. 12(19), pages 1-31, September.
  22. Zhen Zhang, 2024. "Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.
  23. Riza Casidy & Denni Arli & Lay Peng Tan, 2024. "The Influence of Religious Identification on Strategic Green Marketing Orientation," Journal of Business Ethics, Springer, vol. 195(1), pages 215-231, November.
  24. Azeem, Muhammad & Ahmed, Munir & Haider, Sajid & Sajjad, Muhammad, 2021. "Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation," Technology in Society, Elsevier, vol. 66(C).
  25. Shujie Zhang & Mengyuan Chen & Guiyao Tang, 2024. "How green human resource management can promote green competitive advantage: The role of green innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4613-4625, July.
  26. Ali Tehci & Nihan Senbursa, 2023. "Internal green marketing and ship employees' behaviour: The mediating role of motivation and attitude," Upravlenets, Ural State University of Economics, vol. 14(1), pages 74-85, March.
  27. Khadija Hassan, 2024. "Consumer Behaviour Moderates the Effect of Green and Social Network Marketing and Strategies on Textile Business Performance in Faisalabad, Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(1), pages 609-616.
  28. Yu Sun & Xiaobo Xu & Haiqing Yu & Hecheng Wang, 2022. "Impact of value co‐creation in the artificial intelligence innovation ecosystem on competitive advantage and innovation intelligibility," Systems Research and Behavioral Science, Wiley Blackwell, vol. 39(3), pages 474-488, May.
  29. Fazal Ur Rehman & Basheer M. Al-Ghazali & Mohamed Riyazi M. Farook, 2022. "Interplay in Circular Economy Innovation, Business Model Innovation, SDGs, and Government Incentives: A Comparative Analysis of Pakistani, Malaysian, and Chinese SMEs," Sustainability, MDPI, vol. 14(23), pages 1-31, November.
  30. Li, Jianglong & Gao, Jinfeng & Liao, Meiling, 2024. "Operating risk of enterprises when adopting environmental regulation: Evidence from environmental protection law in China," Economic Analysis and Policy, Elsevier, vol. 81(C), pages 901-914.
  31. Hou, Deshuai & Chan, Kam C. & Dong, Manru & Yao, Qiuge, 2022. "The impact of economic policy uncertainty on a firm’s green behavior: Evidence from China," Research in International Business and Finance, Elsevier, vol. 59(C).
  32. Agnieszka Bojanowska & Monika Kulisz, 2020. "Polish Consumers’ Response to Social Media Eco-Marketing Techniques," Sustainability, MDPI, vol. 12(21), pages 1-20, October.
  33. Jui-Che Tu & Yang Cui & Lixia Liu & Chun Yang, 2024. "Perceived Greenwashing and Its Impact on the Green Image of Brands," Sustainability, MDPI, vol. 16(20), pages 1-18, October.
  34. José Baltazar Salgueirinho Osório de Andrade Guerra & Jonas Schneider & Mauricio Andrade De Lima & Maria Gabriela M. Peixoto & Samuel Borges Barbosa & Samara da Silva Neiva & Robert Birch & Marco Anto, 2023. "Balanced scorecard and eco‐innovation in the industrial sector: A strategic map for environmental innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4266-4281, November.
  35. Sen, Argha & Kumar, Alok & Dubey, Vivek & Gupta, Aditya, 2023. "Managing two-sided B2B electronic markets: Governance mechanisms, performance implications, and boundary conditions," Journal of Business Research, Elsevier, vol. 169(C).
  36. Samuel Foli & Susanne Durst, 2022. "Analysing Drivers of Knowledge Leakage in Collaborative Agreements: A Magnetic Processing Case Firm," JRFM, MDPI, vol. 15(9), pages 1-17, September.
  37. Dahlquist, Steven H., 2021. "How green product demands influence industrial buyer/seller relationships, knowledge, and marketing dynamic capabilities," Journal of Business Research, Elsevier, vol. 136(C), pages 402-413.
  38. Edyta Bombiak, 2023. "Effect of Green Intellectual Capital Practices on the Competitive Advantage of Companies: Evidence from Polish Companies," Sustainability, MDPI, vol. 15(5), pages 1-22, February.
  39. Kang Tan & Abu Bakkar Siddik & Farid Ahammad Sobhani & Muhammad Hamayun & Mohammad Masukujjaman, 2022. "Do Environmental Strategy and Awareness Improve Firms’ Environmental and Financial Performance? The Role of Competitive Advantage," Sustainability, MDPI, vol. 14(17), pages 1-24, August.
  40. Kirova, Valentina, 2023. "The wind of change: A dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents," Journal of Business Research, Elsevier, vol. 160(C).
  41. Raghuveer Negi & Amit Kumar Gupta & Vidhu Gaur, 2023. "Effect of green marketing orientation dimensions on green innovation and organizational performance: A mediation‐moderation analysis," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5435-5458, December.
  42. Tariq Aboalhool & Ahmad Alzubi & Kolawole Iyiola, 2024. "Humane Entrepreneurship in the Circular Economy: The Role of Green Market Orientation and Green Technology Turbulence for Sustainable Corporate Performance," Sustainability, MDPI, vol. 16(6), pages 1-23, March.
  43. Mostaghel, Rana & Oghazi, Pejvak & Lisboa, Ana, 2023. "The transformative impact of the circular economy on marketing theory," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
  44. Li, Jiaman & Dong, Kangyin & Dong, Xiucheng & Shahbaz, Muhammad, 2022. "How green trade influences pollution emissions in China: A provincial perspective," Energy Economics, Elsevier, vol. 115(C).
  45. Habib Alipour & Farzad Safaeimanesh & Arezoo Soosan, 2019. "Investigating Sustainable Practices in Hotel Industry-from Employees’ Perspective: Evidence from a Mediterranean Island," Sustainability, MDPI, vol. 11(23), pages 1-30, November.
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