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Smart Fitness: Ökonomische Effekte einer Digitalisierung der Selbstvermessung

Author

Listed:
  • Budzinski, Oliver
  • Schneider, Sonja
Abstract
Smart Fitness bezeichnet die digitale Erfassung individualisierter Fitness- und Lifestyledaten mit Hilfe von Wearables, Smartwatches, Apps und anderen Instrumenten. Die so generierten Daten sind für eine Reihe von Akteure wie Sportartikelhersteller, Pharmaunternehmen, Arbeitgeber sowie insbesondere auch Krankenversicherungen ökonomisch interessant. Wegen der hohen Aktualität sowohl des gesellschaftlichen Trends zur Selbstvermessung und -optimierung als auch der Verwendung personalisierter Daten im Zuge der Digitalisierung handelt es sich um ein dynamisch wachsendes und sich entwickelndes Gebiet, welches aber bisher kaum aus einer ökonomischen Perspektive untersucht wurde. In dem vorliegenden Beitrag wenden wir die ökonomische Theorie personalisierter Daten auf das Phänomen Smart Fitness an und leiten mögliche Effekte her, insbesondere auch für die Konsumentenwohlfahrt. Außerdem präsentieren wir eine nicht-repräsentative empirische Studie, welche einen ersten Einblick ermöglicht und dabei helfen kann, die empirisch relevanten Theorierichtungen zu identifizieren. Dabei stellen wir Bereiche heraus, in denen eher positive Wohlfahrtswirkungen zu erwarten sind, aber betonen auch solche, wo Wohlfahrtsgefahren lauern und daher Regulierungsrechtfertigungen bestehen. Letzteres gilt insbesondere, wenn personalisierte Fitness- und Lebensstildaten für die Individualisierung von Krankenversicherungstarifen oder Karriereentscheidungen durch Arbeitgeber verwendet werden.

Suggested Citation

  • Budzinski, Oliver & Schneider, Sonja, 2017. "Smart Fitness: Ökonomische Effekte einer Digitalisierung der Selbstvermessung," Ilmenau Economics Discussion Papers 105, Ilmenau University of Technology, Institute of Economics.
    • Handle: RePEc:zbw:tuiedp:105
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    References listed on IDEAS

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    Cited by:

    1. Budzinski, Oliver & Gruésevaja, Marina & Noskova, Victoriia, 2020. "The economics of the German investigation of Facebook's data collection," Ilmenau Economics Discussion Papers 139, Ilmenau University of Technology, Institute of Economics.
    2. Budzinski, Oliver, 2017. "Wettbewerbsregeln für das Digitale Zeitalter - Die Ökonomik personalisierter Daten, Verbraucherschutz und die 9. GWB-Novelle," Ilmenau Economics Discussion Papers 108, Ilmenau University of Technology, Institute of Economics.
    3. Budzinski, Oliver & Grusevaja, Marina, 2017. "Die Medienökonomik personalisierter Daten und der Facebook-Fall," Ilmenau Economics Discussion Papers 107, Ilmenau University of Technology, Institute of Economics.
    4. Haucap, Justus, 2018. "Big Data aus wettbewerbs- und ordnungspolitischer Perspektive," DICE Ordnungspolitische Perspektiven 96, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
    5. Katharina Pilgrim & Sabine Bohnet-Joschko, 2022. "Donating Health Data to Research: Influential Characteristics of Individuals Engaging in Self-Tracking," IJERPH, MDPI, vol. 19(15), pages 1-12, August.
    6. Haucap, Justus & Heimeshoff, Ulrich, 2017. "Ordnungspolitik in der digitalen Welt," DICE Ordnungspolitische Perspektiven 90, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).

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    More about this item

    Keywords

    smart fitness; wearables; smartwatches; Ökonomik personalisierter Daten; economics of privacy; big data; Digitalisierung; Selbstvermessung; Sportökonomik; Medienökonomik; Gesundheitsökonomik; Fitnessarmband;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z20 - Other Special Topics - - Sports Economics - - - General
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • I10 - Health, Education, and Welfare - - Health - - - General
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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