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Full Esteem Ahead ? Mindset-Oriented Business Training in Ethiopia

Author

Listed:
  • Alibhai,Salman
  • Buehren,Niklas
  • Frese,Michael Dr.
  • Goldstein,Markus P.
  • Papineni,Sreelakshmi
  • Wolf,Kathrin
Abstract
Is there a mindset gap holding women back in business? Can entrepreneurship training instill a set of attitudes, behaviors, and strategies that are thought to underpin success in business such as motivation, perseverance, and self-confidence? This study conducted two randomized controlled trials to evaluate the effect of mindset-oriented business trainings on the performance of women-owned micro and small enterprises in Ethiopia. The trainings were underpinned by psychology with a mission to foster self-esteem and entrepreneurial spirit. Despite a similar approach, however, the quality of delivery seemed to matter as impacts of the trainings on business performance were mixed. A key channel for an impact on profits is if the training can actually effectuate the mindset change, with only one training transferring higher levels of entrepreneurial self-efficacy, personal initiative, and entrepreneurial locus of control to the women, relative to a control group. The study finds suggestive evidence that psychological skills and mindset are better inspired by a trainer who previously owned a business themselves and therefore may have a better understanding of the entrepreneurs'specific challenges. The study concludes that psychological skills are important for women's business success, and these skills can indeed be transferred using training, assuming a shared identity match between trainer and student. Service delivery appears to be critical for inculcating these important skills.

Suggested Citation

  • Alibhai,Salman & Buehren,Niklas & Frese,Michael Dr. & Goldstein,Markus P. & Papineni,Sreelakshmi & Wolf,Kathrin, 2019. "Full Esteem Ahead ? Mindset-Oriented Business Training in Ethiopia," Policy Research Working Paper Series 8892, The World Bank.
    • Handle: RePEc:wbk:wbrwps:8892
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    Citations

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    Cited by:

    1. Calderone, Margherita & Fiala, Nathan & Melyoki, Lemayon Lemilia & Schoofs, Annekathrin & Steinacher, Rachel, 2022. "Making intense skills training work at scale: Evidence on business and labor market outcomes in Tanzania," Ruhr Economic Papers 950, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    2. Ubfal, Diego & Arráiz, Irani & Beuermann, Diether W. & Frese, Michael & Maffioli, Alessandro & Verch, Daniel, 2022. "The impact of soft-skills training for entrepreneurs in Jamaica," World Development, Elsevier, vol. 152(C).
    3. Dammert, Ana C. & Nansamba, Aisha, 2023. "Skills training and business outcomes: Experimental evidence from Liberia," World Development, Elsevier, vol. 162(C).
    4. Grover,Arti Goswami & Imbruno,Michele, 2020. "Using Experimental Evidence to Inform Firm Support Programs in Developing Countries," Policy Research Working Paper Series 9461, The World Bank.
    5. Gonzalez-Uribe, Juanita & Hmaddi, Ouafaa, 2022. "The multi-dimensional impacts of business accelerators: what does the research tell us?," LSE Research Online Documents on Economics 115461, London School of Economics and Political Science, LSE Library.

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