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Identification of Electronic Banking Acceptance Components in Branches of Keshavarzi Bank of Guilan Province (Northern of Iran)

Author

Listed:
  • Mohammad Taleghani

    (Department of Industrial Management, College of Management & Accounting, Rasht Branch, Islamic Azad University, Rasht, Guilan)

Abstract
Today, the services industry is changing in the world. The new technologies have changed the method of service representation to customer in many of service organizations. Bank services have been changed basically because communication and information technology. In this study, it has been identified the electronic Banking acceptance components in branches of keshavarzi bank of Guilan province. The stoical community of this research includes all customers of various branches of keshavarzi bank of Guilan province. The current study statistical sample includes 375 individuals (person) of male and female customers with high education and various jobs that are randomly choose of slightly statistical community, and the obtained data are analyzed using of factorial analysis test.

Suggested Citation

  • Mohammad Taleghani, 2014. "Identification of Electronic Banking Acceptance Components in Branches of Keshavarzi Bank of Guilan Province (Northern of Iran)," Proceedings of International Academic Conferences 0702706, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:0702706
    as

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    File URL: https://iises.net/proceedings/12th-international-academic-conference-prague/table-of-content/detail?cid=7&iid=137&rid=2706
    File Function: First version, 2014
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    Cited by:

    1. An Ha Thi Pham & Dong Xuan Pham & Eleftherios I. Thalassinos & Anh Hoang Le, 2022. "The Application of Sem–Neural Network Method to Determine the Factors Affecting the Intention to Use Online Banking Services in Vietnam," Sustainability, MDPI, vol. 14(10), pages 1-20, May.

    More about this item

    Keywords

    Electronic Banking; Technology Acceptance; Keshavarzi Bank; Factorial Analysis.;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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