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On the price elasticity of demand for trademarks

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Abstract
This paper provides econometric estimates of the fee elasticity of demand for international trademarks. The analysis focuses on monthly trademark applications submitted to the World Intellectual Property Organization (WIPO). The elasticity ranges from -0.31 to -0.42, which is in a similar range to the fee elasticity of demand for patents.

Suggested Citation

  • Gaetan de Rassenfosse, 2015. "On the price elasticity of demand for trademarks," Working Papers 1, Chair of Science, Technology, and Innovation Policy.
    • Handle: RePEc:iip:wpaper:1
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    File URL: https://cdm-repec.epfl.ch/iip-wpaper/manuscript_20150709.pdf
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    Cited by:

    1. Gnangnon, Sèna Kimm, 2022. "Effect of the duration of membership in the World Trade Organization on Trademark Applications," EconStor Preprints 253266, ZBW - Leibniz Information Centre for Economics.
    2. Fisch, Christian & Meoli, Michele & Vismara, Silvio & Block, Jörn H., 2022. "The effect of trademark breadth on IPO valuation and post-IPO performance: an empirical investigation of 1510 European IPOs," Journal of Business Venturing, Elsevier, vol. 37(5).
    3. Herz, Benedikt & Mejer, Malwina, 2019. "Effects of the European Union trademark: Lessons for the harmonization of intellectual property systems," Research Policy, Elsevier, vol. 48(7), pages 1841-1854.
    4. King Carl Tornam Duho, 2022. "Intangibles, Intellectual Capital, and the Performance of Listed Non-Financial Services Firms in West Africa: A Cross-Country Analysis," Merits, MDPI, vol. 2(3), pages 1-25, June.

    More about this item

    Keywords

    Fee; Price Elasticity; Trademark;
    All these keywords.

    JEL classification:

    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
    • O38 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Government Policy
    • O50 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - General
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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