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Whispering in the ears of... companies? Experimental economics as a tool for decision in the private sector
[Murmurer à l’oreille... de l’industriel ? L’économie expérimentale comme outil d’aide à la décision en entreprise]

Author

Listed:
  • Laure Saulais

    (Institut Paul Bocuse = Institut Lyfe)

  • Laurent Muller

    (INRA - Institut National de la Recherche Agronomique, GAEL - Laboratoire d'Economie Appliquée de Grenoble - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Valérie Lesgards

    (EDF R&D - EDF R&D - EDF - EDF)

Abstract
The use of experimental economics in business is a recent development that remains little discussed in the literature. Drawing from three examples, respectively from the agri-food, the automotive and the electricity industries, this article discusses the use of this method in the private sector, identifies its contributions and limits, and considers future prospects. Despite the recognized limitations of this method, in first line parallelism, experimental economics has significant potential for the private sector, to better understand individual decisions and market mechanisms, by complementing traditional approaches or through multidisciplinary opening.

Suggested Citation

  • Laure Saulais & Laurent Muller & Valérie Lesgards, 2017. "Whispering in the ears of... companies? Experimental economics as a tool for decision in the private sector [Murmurer à l’oreille... de l’industriel ? L’économie expérimentale comme outil d’aide à ," Post-Print halshs-01533368, HAL.
    • Handle: RePEc:hal:journl:halshs-01533368
    DOI: 10.3917/reco.pr2.0086
    as

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