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Meh-consumption: a resistant moral form? A foucauldian approach
[Le Balek dans la consommation : une forme morale résistante ? Une approche foucaldienne]

Author

Listed:
  • Laurent Busca

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, UM - Université de Montpellier)

Abstract
Consumer research is generally quick to emphasize the reflexive, agentic aspects of consumption, although it also shows how strongly material and discursive structures constrain this agency. But is consumption necessarily a matter of agency, for the individuals themselves? Using a Foucauldian approach, this paper seeks to explore this question through the characterization of meh, a kind of voluntary indifference, as a form of morality resistant to the governmentality of consumption. We propose that meh is a moral form characterized by individuals' focus on a certain moral substance, namely the refusal of their agentic capacity, which distinguishes it from both "classic" consumption and resistant anti-consumption. We attempt to characterize how meh could be another form of resistance to consumption, and could take multiple forms in its everyday incarnation.

Suggested Citation

  • Laurent Busca, 2023. "Meh-consumption: a resistant moral form? A foucauldian approach [Le Balek dans la consommation : une forme morale résistante ? Une approche foucaldienne]," Post-Print hal-04680801, HAL.
    • Handle: RePEc:hal:journl:hal-04680801
    Note: View the original document on HAL open archive server: https://hal.umontpellier.fr/hal-04680801v1
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    File URL: https://hal.umontpellier.fr/hal-04680801v1/document
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    Keywords

    Foucault; governmentality; moral; indifference; consumption; gouvernementalité; morale; indifférence; consommation;
    All these keywords.

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