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M-PESA: Finding new ways to serve the unbanked in Kenya

Author

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  • Lonie, Susie
Abstract
Over the past three years, payment strategies for emerging markets have been revolutionized by the advent of a simple cell-phone-based payment service in Kenya called M-PESA (“M” for “mobile” and “pesa” for “money”). From a small-scale pilot program in 2006, M-PESA has become an outstanding success in Kenya; customer response has been unprecedented. Currently, more than 9 million Kenyans use M-PESA to perform tens of millions of transactions every month throughout the country. Although this success has led to new opportunities, it has also brought about many unforeseen challenges.

Suggested Citation

  • Lonie, Susie, 2010. "M-PESA: Finding new ways to serve the unbanked in Kenya," 2020 vision briefs 18(8), International Food Policy Research Institute (IFPRI).
    • Handle: RePEc:fpr:2020br:18(8)
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    File URL: http://www.ifpri.org/sites/default/files/publications/focus18_08.pdf
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    Keywords

    M-PESA; Mobile Phone; rural areas; rural banking; safe money transfers; small-scale pilot programs;
    All these keywords.

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