[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/p/ags/aare11/100736.html
   My bibliography  Save this paper

Consumer willingness to pay for poultry products from biosecure farms in Bali

Author

Listed:
  • Yusuf, R.P.
Abstract
This study explores consumer perceptions and willingness to pay for clean and safe poultry products, particularly chicken meat and eggs, in Bali. The study also analyses the correlation between factors associated with the consumer’s purchase decision. Four high-end markets in Denpasar were chosen and 80 respondents were randomly selected in order to explore these issues. Nine attributes were used to define clean and safe poultry products, while five variables were used to explore the correlation between consumer characteristics and their purchase decision. The results show that consumers have a good understanding of clean and safe poultry products. They are aware how the product should appear physically, and they are willing to spend up to an extra Rp.5,0001 for whole chicken and Rp.10,000/kg for eggs. From the five consumer characteristic variables tested, only age and income have strong correlation with consumer purchase decisions. This information is useful for poultry producers as they seek to produce the type of product required by the supermarket consumer.

Suggested Citation

  • Yusuf, R.P., 2011. "Consumer willingness to pay for poultry products from biosecure farms in Bali," 2011 Conference (55th), February 8-11, 2011, Melbourne, Australia 100736, Australian Agricultural and Resource Economics Society.
    • Handle: RePEc:ags:aare11:100736
    DOI: 10.22004/ag.econ.100736
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/100736/files/Yusuf%20RP.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.100736?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Food Consumption/Nutrition/Food Safety;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aare11:100736. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aaresea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.