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Création d’un outil de mesure de la littératie concernant la gestion de l’offre et d’évaluation de son impact

Author

Listed:
  • Jade Dostie
  • Maurice Doyon
  • Laure Saulais
Abstract
The present study is part of a process to develop a pan-Canadian tool for measuring the level of literacy (knowledge) of Canadians on supply management. Supply management is a unique agricultural policy in Canada and the effects of this policy are not unanimously accepted by experts. Since differences of opinion concerning supply management have been carried over into the media aimed at the general public (editorials, opinion articles, etc.), it seems interesting to measure the Canadian population's level of knowledge of these key elements. In addition, Canadian consumers are showing a growing interest in certain social attributes of their food consumption on which supply management can have an indirect impact—in particular, equity, animal welfare and environmental impact. However, very few studies explore consumers' knowledge and understanding of these aspects. We found limited literature on the development of literacy indicators in agriculture, and even less in agricultural economics. In this study, we first develop a tool for measuring supply management literacy, followed by a tool for assessing Canadians' perception of supply management. The steps involved in creating both tools are described, and analysis of the results of the pre-test of the literacy measurement tool is presented and discussed. The pre-test was completed by 119 respondents, 62 of them from the farming community. Respondents had an average literacy score of 56.4%. As the sample is over-represented in terms of knowledge of the farming community, this relatively low literacy level is thought to be higher than that of the general population. La présente étude s’inscrit dans un processus de développement d’un outil de mesure des connaissances en agroéconomie, plus précisément au sujet de la gestion de l’offre, et ce, au niveau pancanadien. La gestion de l’offre est une politique agricole unique au Canada et dont les effets ne font pas l’unanimité parmi les experts. Puisque les divergences d’opinion concernant la gestion de l’offre ont été portées jusque dans les médias destinés au grand public (éditoriaux, articles d’opinion, etc.), il semble intéressant de mesurer le niveau de connaissance de la population canadienne sur ces principaux éléments. En outre, les consommateurs canadiens manifestent un intérêt croissant vis-à-vis de certains attributs sociaux de leur consommation alimentaire sur lesquels la gestion de l’offre peut avoir un impact indirect — en particulier l’équité, le bien-être animal et l’impact environnemental. Cependant, très peu d’études explorent la connaissance et la compréhension de ces aspects par les consommateurs. Nous avons recensé peu de littérature sur le développement d’indicateurs de littératie en agriculture et encore moins en agroéconomie. Cette étude développe dans un premier temps un outil de mesure de la littératie concernant la gestion de l’offre, puis dans un deuxième temps un outil d’évaluation de la perception de la gestion de l’offre par les Canadiens. Les étapes de création des deux outils sont décrites et l’analyse des résultats du prétest de l’outil de mesure de la littératie est présentée et discutée. Le prétest a été complété par 119 répondants, dont 62 évoluant dans le milieu agricole. Les répondants ont en moyenne un score de littératie de 56,4 %. L’échantillon étant surreprésenté en ce qui concerne la connaissance du milieu agricole, on estime que ce niveau de littératie relativement faible est plus élevé que celui de la population générale.

Suggested Citation

  • Jade Dostie & Maurice Doyon & Laure Saulais, 2023. "Création d’un outil de mesure de la littératie concernant la gestion de l’offre et d’évaluation de son impact," CIRANO Working Papers 2023s-16, CIRANO.
    • Handle: RePEc:cir:cirwor:2023s-16
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    File URL: https://cirano.qc.ca/files/publications/2023s-16.pdf
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    References listed on IDEAS

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    1. Ryan Cardwell & Chad Lawley & Di Xiang, 2015. "Milked and Feathered: The Regressive Welfare Effects of Canada's Supply Management Regime," Canadian Public Policy, University of Toronto Press, vol. 41(1), pages 1-14, March.
    2. Colin Busby & Daniel Schwanen, 2013. "Putting the Market Back in Dairy Marketing," C.D. Howe Institute Commentary, C.D. Howe Institute, issue 374, March.
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